(*40*) reaches 40 million users, introduces beta version of “dislikes”.

Social network (*40*), which announced a latest one on Friday milestone of 40 million userswill soon begin testing “dislike” as a solution to improve personalization on its primary Discover feed and others.

The message was shared with many others Conversation control updates and changeswhich include smaller tweaks to replies, improved detection of toxic comments, and other ways to prioritize more relevant conversations with the individual user.

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With the “I don’t like” beta version launching soon, (*40*) will incorporate a latest signal to enhance user personalization. When users “dislike” posts, the system will learn what type of content they wish to see less of. This will provide help to get more information not only about the rating of content in your channels, but also about the rankings of replies.

The company explained that the changes are intended to make (*40*) a place for more “fun, authentic and respectful exchanges” – an edict issued after a month of unrest on the platform when some users again criticized the platform for its moderation decisions. While (*40*) is designed as a decentralized network where users conduct their very own moderation, a subset of (*40*) users want the platform itself to dam bad actors and controversial figures, quite than leaving it to users to dam them.

However, (*40*) desires to focus more on the tools it provides users to manage their very own experiences.

Currently, this includes things like moderation lists, which permit users to quickly block a group of people they don’t desire to interact with, content filtering options, muted words, and the ability to subscribe to the services of other moderation providers. (*40*) also allows users to unlink posts with quotes to limit unwanted attention, which has long contributed to a toxic culture.”dipping” on X (formerly Twitter).

Aside from my dislikes, the company says it’s testing a combination of rankings updates, design changes, and other feedback tools to enhance conversations on its network.

This includes a latest system that may map “social neighborhoods” in (*40*), which suggests connections between individuals who regularly interact and reply to each other. (*40*) says it’s prioritizing replies from people “closer to your area” to make the conversations you see in your feeds more relevant and familiar. New “aversions” might also have some influence here, (*40*) says.

In particular, this is an area where Meta’s Threads competitor has been challenged at times.

As the writer of the Max Read newsletter recorded last yrThreads typically led users to a confusing feed where conversations they weren’t connected to appeared, sometimes halfway through an article. Read noted that “it’s often impossible to know who’s responding to whom, where, and why you’re seeing certain posts. They come out of nowhere and go nowhere,” he wrote at the time.

Bluesky’s plan to map community neighborhoods could solve this problem because it scales.

The company also said its latest model higher detects replies that are “toxic, spammy, off-topic or posted in bad faith” and lowers their rating in threads, search results and notifications.

Another change to the Reply button will now take users to the entire thread as an alternative of on to the compose screen, which can encourage users to read the thread before replying.

According to (*40*), this is a easy solution to “reduce content collapse and redundant replies” – one other criticism often seen on Twitter/X.

Additionally, the company is improving the reply settings feature to make it more visible to users, who can control who can reply to their posts.

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