Digital marketing agencies can play a key role in helping businesses build brand identity, attract customers, and increase sales. They provide businesses with the expertise to navigate the digital landscape. They might help drive e-commerce and business growth across a variety of types, sizes, industries, and geographies.
One method that works for each marketing agencies and their clients is white labeling.
White labeling refers to the practice of a company branding a product or service developed by one other company as its own. This could be done with physical products, similar to consumer goods, or with digital products and services, similar to software or apps.
White label tools are essential for marketing agencies because they permit them to offer clients an agency-branded product in addition to their services, without revealing that the tool is actually created and maintained by a third party. These tools can include various types of software, similar to analytics tools, email marketing platforms, social media management tools, customer management platforms, and more.
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In addition, white labeling allows your agency to offer additional services or products that it’s possible you’ll not have the resources or expertise to develop on your personal, increasing the value you possibly can offer your clients. Ultimately, this helps your agency increase revenue, improve repute and word of mouth, build stronger customer relationsand develop your corporation in latest verticals.
While there are many white-label tools to select from today, we’ve chosen five of the best for growing marketing agencies that may enable you to deliver latest types of value.
1. drunk
drunk is a customizable customer support platform for small businesses. It provides a set of tools that help businesses manage customer interactions, including appointment scheduling, billing, and customer management.
vcita offers white-label associates program specifically designed for marketing agencies. It allows the agency to create a personalized, branded app for small business clients. Available on each the web and mobile versions, the app allows clients to effectively manage appointments, billing, customer relations, and marketing. It also includes built-in educational content to help clients understand the advantages and principles of using the app.
By offering your clients a custom, branded agency app, you help them improve their customer experience by offering self-service booking, messaging, and payment options while simplifying their internal processes. This not only keeps your agency top of mind for your clients, but also provides upselling opportunities based on their company’s situational needs.
Ultimately, the application can generate subscription revenue for your agency and higher serve your clients by providing them with the tools to effectively manage clients and prospects.
2. Landing
As the name suggests, Landing is a landing page creation and optimization platform that allows you to design and publish high-converting landing pages using an intuitive drag-and-drop interface.
It is designed to enable non-technical users (similar to business owners and agency marketers) to quickly create skilled landing pages that convert traffic into leads and sales. It offers over 400 fully customizable templates, packed with features similar to a wealthy image and icon library, popup builder, callback widgets, page analytics, A/B testing, and more.
Landingi also provides support especially for marketing agencieswith white labeling capabilities that allow you to personalize the platform with your agency’s branding, on a domain of your selection. You can customize the platform’s login page and provide access to clients under your agency’s branding.
The platform integrates with all popular business and marketing tools similar to Google Analytics, PostSalesforce, etc. You can add sub-accounts to higher organize client projects. This way, each client has their very own workspace, but you possibly can keep client projects and campaign management in one central platform.
3. Xtensio
Xtensio is a web-based toolkit that allows you to easily create, design, and share professional-looking documents like business plans, pitch decks, and marketing reports. It offers a range of customizable templates and a drag-and-drop interface that makes it easy to create polished, on-brand documents.
It includes all the tools your team needs to work collaboratively on documents, each as a team and with clients, and allows you to export documents in a variety of formats, including PDF and PNG.
WITH white label optionsXtensio allows you to define style guides and brand all content with your agency’s (or client’s) logo, colours, fonts, and more. You can then easily reuse, update, and adapt content for different clients and projects.
In easy terms, Xtensio provides a central, company-wide workspace (yourteam.xtensio.com) that streamlines internal and client collaboration on all business documents and collateral, from presentations to editorial calendars.
Jimdo Digital Tools
Help your customers find you with an online home for your corporation. Jimdo has all the digital tools you would like, including a custom, compliant website, 24/7 online store, and more.
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4. Remember
Mention is a social media monitoring and evaluation tool that helps businesses monitor online conversations about their brand, products, and industry. It allows you to arrange alerts for specific keywords and phrases and receive real-time notifications when those keywords or phrases are used on a social network.
Once you define your customer social media goal groupyou possibly can schedule posts to all of your channels (Facebook, Twitter, etc.) from one platform and collect brand information through media monitoring.
As agencyyou possibly can easily export all data and mentions as custom reports and send them mechanically to your clients’ inboxes. Mention reports could be white-labeled to include your agency’s (or client’s) logo to ensure a consistent service experience. Plus, you possibly can monitor, analyze, and compare your client’s performance to your competitors’ in terms of reach, engagement, and share of voice.
Mention also helps you discover the right influencers for your clients and track your client’s brand sentiment and repute online (on social media, blogs and news sites) for timely crisis management.
5. Shake Reviews
Speaking of repute management, online customer reviews can make or break your client’s business. Shake Reviews is a repute management and review generation platform that enables you to collect and manage customer reviews across multiple review sites similar to Google, Yelp, and Facebook.
Reviewshake allows you to automate the review generation process by sending automated review invitations to customers after they complete a purchase or service. You can respond to reviews and track the performance of your client’s customer reviews over time.
His white label panel is designed for agencies where you possibly can upload your logo, favicon and other elements to personalize the platform and differentiate your brand. The dashboard serves as a central hub for monitoring, managing and analyzing customer reviews from over 70 review sites. You can easily switch between customers and their locations and track their progress.
When it comes to automation, you possibly can create review drip campaigns for your clients so that customers are mechanically reminded to share their reviews. You can add widgets to your client’s website that mechanically update with the latest and best reviews to function social proof. You may upload customer reviews to be mechanically posted to your client’s social media profiles at set times.
Application
By using white-label tools, you possibly can provide clients with access to powerful, advanced marketing technologies—under your agency’s brand—without having to invest in developing and maintaining those technologies yourself. This allows your agency to maintain the appearance of being a one-stop shop for all of your clients’ marketing needs.
In addition, white-label tools might help your team be more efficient by automating specific tasks and having centralized platforms to manage multiple clients. This allows them to focus on delivering high-quality services, improving their skills, and building meaningful relationships with their clients.
Familiarize yourself with the tools discussed above and start using white labeling properly immediately.