6 reasons why your marketing e -maiiles do not convert

I generated over $ 18,000,000 for customers and my very own offers. A big a part of this amount consisted of making easy, easy-to-read emails.

This confirms that E -Mail is not only dead – it blooms greater than ever. In fact, on every 1 USD, marketers released on E -Mail regain an average of USD 36. It’s stunning 3600% roi.

Unfortunately, most company owners and entrepreneurs are either not sending any e -s or send very bad E -Mail messages. This is as a consequence of six reasons that I’ll discuss in this text. Let’s immerse ourselves inside.

1. Your topic sucks

The most significant element of E -Mail messages is the topic. Why? Because if he does not stop the reader and force him to open the E -Mail message, you’ll not sell.

Unfortunately, most marketers overlook it. They attach zero importance on the subject. That is why their open rates and conversion are so low.

Ideally, the line of the topic tickles the reader enough to click the e -mail message and read it. You don’t desire to disclose the whole lot in the subject, but you do not need it to be too mysterious.

Here are several thematic lines that I used, which had crazy open rates:

• Why (almost) it is best to never charge a fee per hour

• She was 15 years old and I used it

• “In a year I will be dead.”

• Let me pay $ 600

What do all these topics have in common? They are filled with curiosity. So the reader has no other selection but to click and discover what this confusion is about.

Basically, the shorter the topic line, the better-best 3-5 words. Remember to create a preview text that enhances this topic, and you’ll increase your open rates and sales much more.

2. Your e -mail does not focus on one idea

Instead, he focuses on too many things. This confuses the reader. And the confused reader won’t ever buy. In fact, they’ll probably surrender subscription from your E -Mail list.

The easiest strategy to solve this problem is to develop an e -mail message with one idea. For example, if you promote your newly issued course, focus only on this. Do not ask people to hitch a recent group on Facebook, follow you in social media or enroll for a podcast.

3. Your call to actions (CTA) is weak or misleading

After the subject and copying of the body, the next most significant thing is to a call.

Like the topic, most marketers do not pay enough attention. That is why their audience does not click their links.

How are you able to fix it?

Make your CTA the same as the topic line. For example, if your subject is “top -class customers for 10 days”, your CTA can also be the same. Or make your CTA something similar, for example, “secure the highest level customers in the next 10 days”.

You may have in another way formulated CTA all the time, but they need to ask them to do the same. This implies that if you promote a coaching course, all your CTA should invite the reader to click the link to take it to the course – do not join the group or follow you on Instagram.

4. Your copy of E -Mail does not flow

When you focus on greater than one idea and you have different cta we -mail, it will probably cause a lot of confusion.

In marketing jargon, because of this your copy is not going well. A duplicate that does not flow well confuses the reader. And as you already know, a confused reader won’t ever buy.

Fortunately, there is an easy correction to enhance a copy of E -Mail. All you have to do is read your copy aloud. When you read him aloud, you might notice fancy words, strange phrases and awkward passages from one thought to a different.

And here is the advanced Copywriting tip – when writing your first or even the second, do not concentrate to grammar and punctuation. Focus all your efforts to make sure that the copy and ideas flow.

5. Your e -Mile do not land in the inboxes of potential customers

Instead, they enter spam or promotional folders. This is very true for E -commerce. They often use heavy emails. In 2025, Gmail, Yahoo and other e-mail suppliers make it difficult to land e-mails in the inbox.

So, if you send the e -mail message with greater than one image inside – this includes any graphics and even a logo – there is a good probability that it would not end in the recipient’s inbox.

Fortunately, the solution is easy. Remove all images of we -mail, and will probably hit the inbox.

Note: E -Mail provision is more complicated than simply removing or reducing the variety of photos of we -mail. But this is a good first step.

Now, even if your emails with the image land in the receiving boxes of readers, relying only in the pictures, and not on a copy will not increase sales. So remember to spend enough time for a message.

6. Your copy uses long, fancy or complicated sentences

The general principle of copywriting, and especially E -Mila, is to make use of short and snappy sentences.

Here is an example:

“People tend to excessively complicate their copies with long sentences, full of fanciful words and strange phrases, which is great not when he writes an e-mail. “

This is a long -term sentence. It could be divided into a few short and shapely:

“People tend to excessively complicate their copy. They use long sentences. Fancy words. And strange phrases. This is a great non-e-mail copy. “

Of course, a longer opinion (15-20 words) is nice from time to time. But the shorter your opinions, the more clear your message will likely be. And the more clear the message, the higher the conversion.

Now, when you know six reasons why e -maile marketing do not convert and find out how to fix each of them, you are ready to take a seat and write a convincing copy of sales.

Just remember to be as clear and easy as possible, and you’ll see that your conversions are growing.