8 affordable AI tools that will improve your marketing

Artificial intelligence is a hot topic, and given the constant technological innovations in artificial intelligence, it is prone to remain a popular topic. The use of artificial intelligence in marketing has only increased. As a communications company, our clients often ask about artificial intelligence – are we using it? Should they benefit from this? How can AI be used to get the very best ROI and results?

Since we work with many small businesses, budget is also an issue. Fortunately, there are many AI options available that can streamline your marketing efforts and improve performance without significant investment. These clients often don’t know where to start out, so let’s discuss some of the low-hanging fruit.

The AI ​​tools we recommend are easy, easy to make use of and affordable to assist take your marketing to the next level.

The growing influence of AI in marketing

Artificial intelligence is not only more accessible, but also extremely versatile. You may already be using AI without even realizing it. From the personalized product recommendations you see online to the chatbots that answer your customer support queries, artificial intelligence is throughout us. Even platforms like Meta (formerly Facebook) are making extensive use of artificial intelligence to improve user experience and promoting effectiveness. Meta uses artificial intelligence algorithms to investigate vast amounts of knowledge, including user demographics, behavior and preferences, enabling corporations to focus on ads more precisely and optimize placements for higher results. This feature means corporations can reach the right audience at the right time, often without the need for deep marketing knowledge.

In fact, corporations are rapidly adopting AI, with statistics from recent years Artificial (*8*) Survey speak for yourself:

• 35% of enterprises have embraced artificial intelligence to some extent.

• 77% of devices now offer AI-powered functionality.

• 9 out of 10 organizations they see artificial intelligence as a competitive advantage.

• By 2030, artificial intelligence is expected to make its contribution $15.7 trillion for the global economy.

For small businesses, the ability to access AI tools that are each affordable and user-friendly means the technology is more accessible than ever. Gone are the days when you needed a dedicated team of developers to implement AI into your marketing strategy. Today’s AI platforms, including those offered by Meta, are designed with usability in mind, and most of them require little or no technical knowledge. Thanks to this, even the smallest corporations can benefit from the possibilities of artificial intelligence and create content that can compete with larger competitors.

Key AI tools for marketing on a budget

Here are some of our favourite inexpensive AI programs, along with their descriptions and prices:

1. ChatGPT

   • Description: : ChatGPT is a comprehensive AI language model that can assist you to generate content, brainstorm, and reply to customer queries. It helps marketers create compelling texts quickly and effectively.

   • Quotation: : Free for basic use; Subscription plans available for advanced features.

2. Grammatically

   • Description: : Grammarly uses artificial intelligence to improve your writing by offering real-time suggestions on grammar, punctuation, and style. This will make your marketing copy polished and skilled.

   • Quotation: : Free Basic Plan; premium plans start at $12 per 30 days.

3. Grok

   • Description: : Grok is an AI-powered tool that may also help corporations create and optimize marketing strategies based on consumer insights and market trends. It helps discover goal audiences and create personalized messages.

   • Quotation: : Starting at $16 per 30 days (currently only available to those with a Premium+ subscription on X).

4. Canva

   • Description: : Canva is an easy-to-use graphic design tool that uses artificial intelligence to suggest templates, layouts, and images. It enables marketers to create stunning visuals for social media, ads, and other marketing materials without requiring any design skills.

   • Quotation: : Free Basic Plan; pro version available for $12.99 per 30 days.

5. Lumen5

   • Description: : Lumen5 is an AI-powered video creation platform that helps marketers transform text-based content into engaging videos. It simplifies video production, making it accessible to corporations without extensive video editing experience.

   • Quotation: : Free version available; paid plans start at $19 per 30 days.

6. Artificial intelligence-based sentiment evaluation tools

   • Description: : These tools analyze customer reviews and social media conversations to gauge public sentiment about a brand or product. This knowledge can assist you to create marketing strategies and increase customer engagement.

   • Quotation: : It varies by provider, normally starting around $30 per 30 days.

7. Copy.ai

   • Description: : Copy.ai uses artificial intelligence to generate marketing copy, blog posts, social media content and more. It is designed with ease of use in mind, enabling marketers to quickly create high-quality content.

   • Quotation: : Free trial available; paid plans start at $35 per 30 days.

8. Zendesk Chat

   • Description: : Zendesk Chat (formerly Zopim) offers AI-powered chat features that help businesses engage customers in real-time. It allows for automatic responses to common queries while providing human support options.

   • Quotation: : Starting at $19 per 30 days per agent.

Make artificial intelligence work in your company

Artificial intelligence has leveled the playing field for businesses of all sizes, enabling even small businesses to create high-quality content and compete effectively with larger players. The democratization of technology means corporations can gain access to tools and insights that were previously the preserve of those with larger budgets. What’s more, you do not have to be an AI expert to make use of these tools. Many platforms offer intuitive interfaces and step-by-step guidance, enabling marketers to implement their AI strategies with confidence.

Incorporating AI into your marketing efforts can result in significant savings and efficiency improvements. Whether it’s automating repetitive tasks, generating creative content, or analyzing data for higher targeting, AI helps corporations maximize resources and achieve higher results. By using these tools, small businesses can compete on a larger scale, which ultimately drives growth and improves customer relationships.