6 ways to increase brand awareness in an e-commerce startup

With the development of straightforward tools for creating online stores and logistics solutions serving smaller firms, the e-commerce market has turn into more accessible than ever before.

However, with 2.8 million e-commerce retailers in the United States itself and in the industry exponential growth is expected in the futurerunning a successful e-commerce business is also highly competitive.

Whether you are just getting began in e-commerce or planning to change your approach to marketing, you will need a brand awareness strategy to stand out in a crowded marketplace and build closer relationships with your audience.

In this guide, we’ll look at how to increase brand awareness in your e-commerce startup using five effective methods.

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Organize giveaways on social media

Social media has unlimited potential to increase brand awareness in e-commerce, enabling you to increase your brand visibility through the power of your audience’s personal social networks.

Product giveaways are in progress social media might be one of the only ways to encourage people to share your brand name with friends and family, thereby stimulating word of mouth marketing and enjoy the built-in authenticity that comes with it.

Like any other form of social media marketing activity, product giveaways need to be fastidiously planned in advance. This means determining the way you will goal the social media channels and spaces where your audience is most energetic, with tailored text and images, in addition to clearly defined post rules, comparable to commenting using a specific hashtag or sharing a link to your store .

It can be useful to highlight gifts by promising to select prizes from several different flagship products. Email marketing tool Drip suggests that “you can make your contests even more attractive by letting your site visitors choose the prize they want.”

With the promise of winning a free product (or products!) and the incentive to share your brand name with your followers, a social media giveaway might be a incredible way to introduce your brand to your audience.

Blogs and guest posts

Increasing brand awareness is all about getting your products seen by individuals who weren’t previously aware of them, and then capturing their attention long enough for your brand identity to stick in their minds.

One of the only ways to achieve this is to create high-quality online content that gives tangible advantages to your audience and leads to the form of product you sell.

For example, if you run an online pet supply store, you may publish a blog post titled “The Ultimate Guide to Bringing Your New Puppy Home.” On the other hand, if you sell vegan snacks and meal kits, you may attract readers with an article like “Top X Tips for Adapting to a Plant-Based Lifestyle.”

To gain much more exposure for your content, consider guest posting on high-quality external sites related to your industry area of interest. Link building agencies comparable to 19 Street Consider over 45 data points comparable to “Domain Authority (DA), Domain Rating (DR), TrustFlow (TF) and country-level traffic” to evaluate the right opportunities that can deliver a positive ROI on your efforts and help generate additional exposure for your e-commerce brand on the Internet.

With a little evaluation of a majority of these variables and consciously looking for opportunities, you’ll find a way to attract more readers to other sites and promote your brand more effectively.

Reduce friction in the buyer experience

One of the only ways for an e-commerce startup to build brand awareness is through word-of-mouth marketing from satisfied customers.

According to data collected by the online form builder forms.applicationroughly half of marketers “believe that 20% to 40% of leads come from recommendations” and “26% of consumers will stay away from a brand altogether if a friend or relative has had a bad experience with it.”

Before you think about building brand awareness through more proactive marketing initiatives, it is usually a good idea to audit the customer journey and make sure it’s as seamless as possible.

Using social selling through platforms where your audience spends most of their time is a great way to reduce the variety of steps from one touchpoint to one other and make it easier for potential customers to learn about your products and make decisions.

Additionally, ensuring your e-commerce store has easy, intuitive navigation, detailed product information, and fast-loading mobile-optimized pages might be an effective way to improve customer support and maximize the possibilities of word-of-mouth recommendations.

Promote around seasonal events

Important dates on everyone’s calendar, comparable to Mother’s and Father’s Day, Halloween or Thanksgiving, might be a great opportunity to capitalize on the buzz around these events and strengthen your brand awareness strategy.

In addition to allowing you to leverage a trending topic to increase your brand’s visibility, a well-executed seasonal event that appeals to your audience can assist you convert one-time customers into loyal, repeat customers and increase sales volume during typically quiet periods and increase engagement with your existing customer base.

Of course, you will not be the only brand using public holidays and other special dates to boost your marketing, so it is important to make sure you are profiting from seasonal promotions to connect your products to the universal needs of your audience.

By tailoring seasonal promotions to fit your audience segments, fairly than creating a more tenuous or generic connection to your brand, you will find a way to stand out from the crowd in your marketing channels and create more memorable interactions with your audience.

Invest in influencer marketing

Let’s say you had a lot of interest from your e-commerce startup right out of launch, but it has recently began to stagnate. If this is the case, it might be a sign that you just need to start diversifying the audience segments you are marketing to.

Influencer marketing can often be one of the best ways to reach recent audiences for your product, while building brand awareness and prestige with the audiences of popular content creators.

Since influencer recommendations are often perceived as more authentic and trustworthy, having influencers promote your product is not going to only help your store’s overall visibility, but may also increase the value of your brand in the eyes of your audience.

While getting began with influencer marketing is quite quick and easy, keep in mind that it is important to select partnerships that fit well with your unique brand identity.

In addition to ensuring that the influencers you shortlist have an audience that overlaps with yours, you must make sure that anyone you’re employed with is quite understanding about partnerships and does not work with any brand that will pay their rates. This will make sure that their promotional posts will feel authentic to your mutual audience and maximize their potential return on investment.

Increasing brand awareness for long-term value

Creating momentum for brand awareness initiatives can seem difficult when you are trying to sell in a crowded marketplace. However, if you propose and execute campaigns that are appropriate to your brand identity, you’ll enjoy long-term equity and ROI from an influx of loyal customers.

We hope these and other methods will assist you achieve great results as you’re employed to increase brand awareness across channels, attract more customers to your store, and grow your e-commerce business!