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There is something exciting about watching one motion trigger a chain of reactions. Perhaps that is why stacking dominoes and watching them fall one by one is so satisfying.
In 1976, Bob Speca Jr., when he was only 18 years old, set the first world record for the variety of dominoes toppled in a chain response, with a total of 11,111 dominoes. After this event debuted on Today’s programThe domino toppling madness began.
However, I know of one special trigger that may start a positive chain of reactions for your corporation, and that is unsolicited mail. One study showed that in 2023 74% of marketers agreed with this unsolicited mail provides the best ROI, response rate and conversion rate of all marketing channels.
Not only does unsolicited mail consistently deliver real results, it also creates a significant, lasting impact that builds brand loyalty. This is due to the physical nature of postal items, which is missing in digital marketing. (*4*)Scientific research has confirmed this Brand recall is 70% higher with unsolicited mail ads compared to digital ads.
But the better part of unsolicited mail is the domino effect – put it in place and watch your organization’s marketing dynamics cascade. Here are my 4 best ways to do it routinely using set-it-and-forget-it unsolicited mail triggers to provide help to jump start the latest 12 months.
1. Implement the latest transfer mail trigger to improve conversions by up to 50%
Research shows greater than 30 million people will move at least once in the next 12 months, which is an astonishing 6% of the US population. You have a beneficial opportunity to promote your services and/or products to movers with marketing mail that features discounts or free gifts.
From finding a latest dentist, bank, web service and pizza place, hundreds of thousands of individuals relocating must discover latest businesses that may meet their needs. To make them select you and not the competition, you would like to reach them on the newly postponed date.
Research has shown 50% of buyers select the seller who responds firstthis is why it is so essential to deliver mail to latest movers as quickly as possible. An automatic trigger that sends postcards every day to latest residents in your service area will put you in a great position to generate tons of recent business.
2. Add a birthday trigger to improve your transaction rate by 481%
Most people look forward to birthday cards sent in the mail, and whether or not they come from a friend or a future business, it makes no difference – especially if they include a free gift or discount.
You can treat each potential and existing customers by mailing birthday offers to generate revenue. Research also shows that birthday promotions are more practical because improve transaction rate by 481%.
Good tip: also include the recipient’s name on the card. This detail personalizes your message, makes it feel special and gets noticed immediately.
3. Automate email to prospects over 55 because 78% of them look at email every day
Although statistics show that every generation loves checking email, Baby Boomers and Generation X have the best affinity for postal items – especially if they contain a coupon. Research confirms this 78% men and women over the age of 55 check their email every day.
Specifically, Medicare enrollment agents can goal men and women who are 65 or older to enroll. However, many several types of businesses can profit from sending postcards to this age group. From pet care to routine house cleansing or lawn maintenance, this age group pays close attention to your mail.
You can arrange triggered mailings to be sent on the days before you switch 65, the day or the week or the month. Since mailers typically stay in a person’s home for several weeks, your contacts may also receive a physical reminder to stay in touch for future interactions.
4. Increase sales by sending retargeted postcards to unconverted website visitors
Retargeting is essential to an effective campaign strategy and might be your organization’s biggest sales driver. By marketing to potential customers who have already shown interest in you, you lead them to make a purchase decision faster.
Research has shown that it takes 6-8 marketing activities to generate a real leadand sending an email to a website visitor goes a great distance towards building trust and helping them initiate motion.
My company PostcardMania began a service called Website to your mailbox several years ago and have proven to be an inexpensive option for small businesses looking to benefit from a unsolicited mail marketing plan with a low price of entry. Within 24-48 hours of visiting your website, a postcard is sent to the prospect’s mailbox, encouraging them to return to your website to complete their purchase.
Businesses can send just a few postcards a month to website visitors and achieve a very high return on investment.
One of mine real estate investor clients were sent by mail 111 redirected postcards to site visitors, closed one transaction, and generated $70,000 in revenue. His ROI was 10,710%, which is almost unheard of. Another customer, rooferhe only sent 17 retargeting cards before he landed a latest $40,000 roofing job. If you have the budget to try just one variety of triggered mail, I like to recommend starting with this one.
Given the success my clients have already had with automation and the sheer incontrovertible fact that it’s the fastest growing a part of my business, I can say that pulling the trigger on triggered email could also be the best decision you make without delay in 2025. Using this technology can create a domino effect that may lead you to achieve your goals and grow your corporation much greater than you imagined.