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Tuning your website’s SEO (SEO) is an ongoing process. Each latest Google Core update – the last one in August 2024 – may cause significant fluctuations in keyword rankings and traffic.
Maintaining top search rankings requires SEO professionals to systematically review and adapt their practices to the ever-changing online search environment.
Here are seven advanced SEO strategies that may make it easier to increase your visibility in search results by 2025, following Google’s latest update.
Focus on thematic clusters
Let’s start with a key strategy that has proven to be price its weight in gold, especially considering Google’s Helpful Content guidelines – organizing content into topical groups.
According to Google’s guidelines, your website must display experience, authority and knowledge in your area of interest to achieve top rankings in search results. One way to do this is to develop a consistent strategy to organize your content and provide a great experience for your website visitors.
Let’s say you run a graphic design services company and you have a blog that pulls latest clients and showcases your skills and knowledge. Instead of posting on different topics throughout the yr, you may build your posts around rigorously chosen key concepts or goal groups.
For example, you might write a long article on how skilled graphic design may help startups develop a consistent brand identity. You can then publish a series of shorter “satellite” posts that delve into elements akin to the nuances of company logos and website color schemes.
This cluster approach helps be certain that comprehensive information is provided to one goal group before moving on to the next.
Eliminate low-performing content
Another advanced SEO strategy is eliminate low-performing contentby updating or removing it from your website.
Having content on your site that is outdated or not relevant to your audience can have a detrimental effect on SEO. At the very least, it will probably significantly increase your bounce rate, which sends a negative signal to Google’s algorithm.
To solve this problem, you need to go back to your posts and pages and dig into your analytics to assess their performance. Which of them cannot see any movement at all? Which ones did well but have since declined? And which of them cover topics that are simply not relevant? What does the backlink situation appear to be for each of them?
Once you have done this evaluation, take some time to resolve what content to take offline and where to invest your time in updates. Trimming dead wood takes time, but it is definitely price it.
Use a number of visual effects
Then the third SEO strategy for your website content is to diversify your visual elements. Most SEOs know that properly optimized images (think alt text!) are an asset when it comes to attracting traffic.
It’s time to take it a step further and mix things up. GIFs and video content will be even simpler at attracting the attention of your website visitors. This increases the time spent on the website and increases the click-through rate – which is a positive signal for the algorithm.
Take the example of cloud communications service provider Nextiva. In his blog post titled unified CXMthey include a link to their very own YouTube channel and an explainer video that discusses in detail various elements of a topic of interest to customers.
This is a smart way to not only increase your engagement and SEO in general, but also clearly display your expertise in your area of interest.
Optimize for zero-click searches
Moving to the next level, there are some recent innovations in the way Google displays results that needs to be incorporated into your advanced SEO strategy.
Most importantly, you would like to optimize your pages for clickless searches. In recent years, Google has improved its search engine results pages (SERPs) to display all the information needed to answer specific searches. This eliminates the need for users to click through to sites – but there are still opportunities here.
For example, let’s take the query below and ask how old business tycoon Warren Buffett is. As you may see, SERP answers this query abundantly. It’s unlikely anyone will click next.
However, you may still optimize your content for zero-click searches. For example, you may goal the “People Also Ask” section by adding FAQs to your articles or using the questions that appear in the SERPs to structure subsections of your site’s content.
This increases the likelihood of appearing in a distinguished position. Even though users’ original questions have already been answered, many will proceed because their curiosity has been piqued.
Target featured snippets
Another key approach is to goal the top SERP properties offered by featured snippets.
Featured snippets appear at the top of search results. Unlike other types of no-click searches (AI Answers, for example), they often encourage people to click for more information.
Take the example of video editing agency Tasty Edits – i their blog post list of the best video editing services in 2024. They have optimized their content for this particular snippet by placing a summary table at the very top, which makes it easier for Google’s algorithm to assimilate the data.
In addition to strategically arranging tables, you can too maximize the likelihood of using featured snippets by using subheadings that refer to each snippet, in addition to using structured data patterns akin to instructions or recipes.
The most significant thing
SEO work is never done and dusted. To keep your website consistently at the top, you would like to continuously update and improve your strategy.
By following the advanced SEO tactics described above, you will find a way to defend your position as a top competitor in 2025. Leverage topic groups and a number of visual elements, optimize for clickless searches and featured snippets, and eliminate underperforming content.
This way, you’ll provide your website visitors with an exceptional experience and beat the Google algorithm.