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In five years 94% of marketers imagine that links will still be a rating factor in Google’s algorithms.
However, many corporations offering link building services engage in questionable practices similar to selling links from manipulated or low-quality web sites. Not only may these links provide no value, but they may harm the website that receives them. Therefore, you need to be careful when hiring a third-party link building partner.
Here are some key suggestions to help SaaS corporations get the most out of their link building efforts.
1. Take metrics with a pinch of salt
Indicators must be treated with skepticism. Website owners often inflate numbers similar to domain rating (DR). You may see a DR of 70, but the site actually has no authority in Google’s eyes. Of course, this is not at all times the case. In fact Domain rating is related with higher rankings
While metrics will be useful, especially when sorting through large lists of web sites, don’t rely solely on them. Always take a deeper look at the actual quality of the site.
2. Organic traffic for real keywords is key
Pay attention to the keywords your website is positioned for. Ideally, the site you receive backlinks from should generate organic traffic, which shows that Google values it. More importantly, the traffic should come from relevant, industry-specific keywords. Some sites may rank for irrelevant terms like “celebrity news” though they’re in a completely different area of interest – or worse, they might be exploiting fake traffic. Always make sure your keywords are well-tailored to your business.
3. Get links from real corporations
The best way to determine if a site is value getting a backlink is to check if it is a real company. Many sites exist for the sole purpose of selling links and are often simply link farms. Focus on getting links from legitimate corporations because they provide the most value.
4. Use internal links
Let’s face it, building high-quality links is hard. And if you are having a hard time getting backlinks to your services or landing pages, start by linking to your blog posts as a substitute. Then use internal links throughout your site to ensure link value flows throughout your pages. Without proper internal linking, you will not take full advantage of the backlinks you build.
5. Prioritize links to landing pages
When building backlinks, you must mainly focus on money-making sites. Links to these sites are critical. If you’re employed with an agency, make sure they aim specific business sites. Even if you simply get a few links per page per 30 days, if they are targeted, it is very effective.
6. Optimize anchors
Anchor text optimization is essential. In my experience, optimized anchor texts work thoroughly. If you are hiring an agency, send them a list of your preferred anchor texts along with your landing pages so they’ll focus on each elements.
7. Focus on do-follow links.
There is an ongoing debate about the impact of nofollow links on rankings. While no-follow links have some impact, it is difficult to quantify. From my observations, they are about 30-50% as effective as do-follow links. In a survey I conducted on LinkedIn 43% of participants believed that no-follow links were 25% or less effective than “do-follow”. However, please keep in mind that many respondents may not have had enough experience, so their opinions are just that: opinions.
8. Get to the top of your post list
There are countless “comparison” and “alternative” sites to popular tools, generating a significant amount of searches. For example, searches like “Canva alternatives” are common. If your product is in a competitive area of interest, you wish it to be featured as the number one option on pages created by bloggers and web sites. Not only will you gain beneficial backlinks, but you may also get more clicks and recommendations as the best alternative, which can significantly increase your link building efforts.
This also creates a snowball effect. Future authors and bloggers working on alternatives to this particular tool will often refer to existing lists. When they see your product featured prominently, they’re more likely to include it on their very own lists, further boosting your visibility and link-building efforts.
9. Entrust the work to an appropriate company
According to some studies, 56% SaaS To achieve their marketing goals, marketing departments use a combination of internal and external staff.
When selecting a company, listen to its specialization link building for SaaS and deliver high-quality work, as word of mouth and testimonials will be very effective indicators of their trustworthiness.
In conclusion, while links are still crucial for search engine optimisation, it is vital to select quality over quantity. Focus on providing high-quality backlinks that time directly to your key pages, using optimized anchor texts to make a significant impact. Your link building strategy should align with your overall branding strategy to maximize effectiveness. By using a selective and strategic approach, you’ll be able to build a solid link profile that may truly strengthen your SaaS company’s online presence.