How to avoid the pitfalls of generating content based on artificial intelligence

Artificial intelligence (AI) is nothing latest, but the field has seen tremendous growth over the past two years, fueled by larger volumes of data, improvements in computing power and storage, and advanced algorithms. It can feel like the web space is flooded with artificial intelligence tools, each aimed at improving efficiency and productivity.

As an lively user of AI tools, I can confidently say that they are becoming more and more popular among content marketers and SEO (search engine optimisation) specialists. While there are huge potential advantages to using AI to create content, there are also concerns about potential risks and penalties.

In this text, I’ll cover this topic in detail with the goal of guiding you in the right direction that is not going to result in penalties from Google. Let’s start.

The promise of AI-powered content generation

I doubt there is a marketer or search engine optimisation specialist among us who hasn’t heard of at least some of them best AI content writing tools. ChatGPT stands out, but there are many others that provide wealthy features and functionalities. The major advantages they provide content authors include:

• Increase performance and scalability

• Create content at a faster pace

• Improve content quality and optimization

• Save money and resources

• Improve consistency by creating without errors and fatigue

• Increase creativity and innovation, depending on your audience

• Increase reach, traffic and conversions

• Create content optimized for user experience

• Explore large amounts of data and discover trends

• Determine user search intent and interests

• Create ideas for meta titles and descriptions in addition to full-text articles

• Help with keyword research

• Improve your brand with consistent content

• Get a polished effect after feeding rough material

• Optimize latest content elements through natural language processing (NLP)

Potential risks and penalties

In March this 12 months, Google rolled out a core update. This resulted in the deindexing of lots of of web sites, which is a huge problem for each firms and search engine optimisation specialists. One of the major reasons was the use of AI content.

While Google is not against AI-powered content per se, it is against content that is considered too “thin” and of low quality. And it is right to follow this approach. This is because there are serious concerns about the quality, authenticity and relevance of AI-generated content. Not to mention the ethical considerations surrounding transparency and disclosure.

When it comes to AI content, these concerns are very real. There are a few AI content issues price considering. These include cases where such content is:

• Nonsense and just accommodates keywords for keywords’ sake

• Translated by an AI tool without human checking before publication

• It pays no attention to quality and user comfort

• Uses automatic synonymization, paraphrasing or obfuscation techniques

• Generated by scraping search results or feeds

• Created from various online sources without adding value

• Directly copied from other sources

• It is intended to manipulate or deceive engines like google

• It lacks originality, accuracy and context

• Misleading, deceptive or harmful

• Limited by repetitive language patterns

Maintaining proper balance

With so much potential, yet so many challenges and limitations in AI-generated content, what does Google approve of? In its guidelines for quality indicators, it focuses on EEAT, i.e. experience, expertise, authority and credibility.

Broadly speaking, which means that content should add value to the user by offering original information and evaluation, a holistic overview of a topic, and original perspectives. Content also needs to be free from grammatical and stylistic issues, easy to share, and not mass-produced or distributed across multiple sites.

So how do we strike the right balance between human knowledge and AI-based content generation? Here are some strategies I would love to share that I personally use:

• Use AI to research, ideate and optimize while retaining human oversight

• Make sure AI-generated content is high-quality, relevant and consistent with user intent

• Naturally integrate relevant keywords into your post and prioritize keyword optimization

• Avoid duplicate content and plagiarism by ensuring your AI content is unique

• Focus on readability by using short sentences and good heading structure

• Give your content originality and creativity, avoiding the regurgitation that AI content generation tools are often known for

• Implement clear disclosure and transparency practices regarding the use of AI

• Offer depth and insightful evaluation while demonstrating critical considering

• Recreate the human touch by using emotional intelligence and empathy when talking to your readers

• Adapt your writing style and tone to different topics and niches and display an understanding of context

• Always review and edit AI-generated content to meet quality standards and align with your brand voice

• Add real value to your audience by answering their questions and concerns, from AI-powered product recommendations in emails to insightful blog articles

• Monitor your content for potential bias and focus on inclusion and diversity

• Include a diverse number of credible sources to increase your credibility

• Strive for seamless integration with customer relationship management (CRM) tools, equivalent to VoIP CRM integration, to streamline content flow

• Regularly monitor the performance of your content by tracking key metrics and improving them if crucial

Yes, AI content generation has many advantages, but it is not without risks that need to be mitigated. Therefore, the approach to this undertaking should at all times be accompanied by a human perspective and personal contact.

This will help your audience get the most value from your content while also ensuring that Google doesn’t penalize you for too-thin content that is considered spam. It’s about finding the right balance for your specific search engine optimisation and content marketing needs, while taking care of your readers at all times.