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This week CEO Series took us to New York, where I could play a fierce game of “pink pong” against Jesse Bongiovi, co-founder Hampton Water, the highest-rated French rosé wine in America. Jesse founded the corporate together with his dad, Jon Bon Jovi, who chances are you’ll know as a world-famous musician, in 2018, and since its launch, the brand has garnered tons of accolades and stocked tons of wine coolers — it’s currently the third best-selling French rosé wine within the country.
Watch the video above to learn all concerning the creation and rapid growth of this company and discover which of us became the pink pong champion!
Company origin
“I came up with this idea in 2016. My family has lived in East Hampton, on the eastern tip of Long Island, for almost my entire life. And the joke was that people drank more rosé than they drank water. My family was no different. When I turned 21, I started to realize that my friends showed up with bottles of rosé at bonfires and pool parties, but they also didn’t buy high-end, classic things intimidated and it was too expensive, but the quality of the liquid was not that high at all, like these high-end French rosé wines, so I had the idea that I could create a lifestyle brand and bridge the gap between high-end wines and brands. like White Girl Rosé and Babe Rosé So I designed the label, designed the bottle and came up with the concept of Hampton Life in 2018 to create a liquid. It is a French Provençal style rosé wine in the Languedoc region.”
Family passion
“For us, it is just not a celeb brand. It’s a family business. And the necessary thing in our brand storytelling has all the time been the story of father and son. Our message has all the time been that we’re a French rose that speaks to you in a way that no other French rosé can. We have a novel name and label. By the way in which, that is the guy who brought this to you. And that is what it is usually been about at the highest. That was never what we ran with. Does it help that my father is who he’s. I’m not too proud to say this is not an amazing strategy to get in. But what we realized instantly is that each one the press and a focus is big, but at the top of the day it has to taste great and that is what keeps people coming back to purchase one other bottle.”
Thinking outside the bottle
“This brand is about fun. Playing pink ping pong and the like. No other brand of rosé does this type of thing. For me, it’s about inspiring you to have fun while drinking it. Are you creating great memories? Do you spend time with those you love? We want to break down that barrier to entry, make it accessible, make it fun, make a 23-year-old who has never bought a high-quality, 90-point wine want to try it.”
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