How to create stand-out business and domain names

I’ve fallen down the business naming rabbit hole more times than I can count. Naming your business is not only about selecting something you want – it’s about standing out and giving your brand a great first impression. Oh, and if you are pondering, “What about the website name?” We’ll handle that too.

Why is it harder than ever to find a unique business name?

With so many startups launching every day, finding a unique and memorable company name may be like pulling a needle from a haystack. Digger? Even if you think it’s sensible, you would like to check to see if anyone else has already said so. It’s like trying to name your child in a classroom stuffed with other parents-to-be, waiting for you to shout, “This name is taken!”

But don’t fret. The name game could also be difficult, but it isn’t inconceivable. All it takes is a little strategy (and possibly a good cup of coffee… or three).

Step 1: Start by searching for a domain name

The first thing I do when I come up with a name idea is go directly to a domain registrar like GoDaddy to see if the URL is available. It’s shocking how often your dream name is already someone’s dot-com. And even if it is available, is anyone using the same name in a similar industry? This is a red flag to avoid – confusion is not the form of traffic you wish.

For example, when I began smazy.comI liked that it was short, memorable, and had an upbeat vibe. Plus, no one else had anything similar in my space, which gave me a clear win.

Tip: If your ideal URL is already taken, consider creative alternatives akin to adding a verb (e.g. “get” or “try”) or finding a unique extension akin to .television (yes, I have my very own site Salat.television and it is one of my favorites).

Step 2: Make it short, sweet and easy to remember

Short company names are not only fashionable, but also easier for customers to remember. My golden rule is: if it isn’t something you will remember after hearing it once, leave it.

For this reason, five-letter domains like smazy.com are a chef’s kiss. They are rare, timeless and look amazing on branding materials. If you possibly can afford to spend the money on a premium domain name, it is often a worthwhile investment.

Step 3: Brainstorm and write it down

Grab a notebook or open the Notes app – it is time to go wild with ideas. Write down every name that comes to mind, regardless of what it appears like. Sometimes these crazy ideas can spark a creative twist that you simply otherwise would not have considered.

Here are some things to keep in mind when brainstorming:

• Meaning: Is it consistent with your organization and industry?
• Originality: Does anyone else use this?
• Pronunciation: Is it easy to say it out loud? Eventually people will google it.
• Spelling: Avoid anything that is difficult to spell. Trust me, no one wants traffic lost due to typos.

Step 4: Think about your brand identity

Your company name is one of the first things potential customers will learn about you. Make sure it reflects your values, products or services. Are you elegant and minimalist, fun and daring, or luxurious and high-class? Your name should express your vibe loud and clear.

For example, if you are launching an eco-friendly skincare line, something like “EcoSkin” will convey your message perfectly (and you would possibly just have a .com waiting for you).

Step 5: Test

Say the name out loud before confirming. Share it with your pals and family and get their honest feedback. Sometimes a name that appears great on paper may not sound so great in conversation.

Another tip? Type your name into Google. Does it display anything strange or contradictory? The final thing you wish is for your website name to share your results with, well, something awkward.

Why matching your URL to your business name matters

OK, you’ve got chosen the perfect business name – congratulations! But what about your website? Having a matching or closely related URL is key. It builds audience trust and makes your brand easier to find on the Internet.

For example, let’s say your organization is called BlueRiver Coffee, but your website has a design similar to best-beans-123.com. It’s inconsistent and confusing and doesn’t leave the polished impression you are aiming for.

If you possibly can, select a premium URL

Sometimes the perfect URL comes with a price tag. But if it’s inside your budget, don’t overdo it. A premium domain may be a long-term investment that may make your brand stand out.

Let’s take salad.television for example. Such a short and memorable domain is not only easy to sell, but also creates intrigue. People can not help but click!

My final thoughts (and pep talk)

Naming a company is demanding. But trust me, it’s price digging deep to find something unique, memorable, and aligned with your goals. Check it out, be creative and don’t stop until you discover a name you want this.

And remember, you do not have to do it alone! Get informed, seek the advice of experts when needed, and keep your audience at the center of every decision.

Now go on the market and secure that domain, future rock star entrepreneur. Your dream company is waiting for a name!