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“As far as I remember, I always wanted to be a gangster,” says Henry Hill at the starting Goodfellas.
Loycent Gordon, the owner of Neir’s Tavern, where they made many key scenes in the classic film by Martin Scorsese, didn’t all the time wish to be the owner of the restaurant.
But when he had the opportunity to leap and take over the historic bar, he knew he needed to do it. Something about this old building reminded him of his own fight for a sense of omission and underrated.
Gordon was born in Jamaica, and his family emigrated to Queens in New York when he was in the fourth grade. He tried to search out a place where he matches, especially with learning reading and writing. These early challenges built immunity and determination, which could be invaluable for him tools a decade later.
Gordon all the time desired to be a DJ – and the rotating records paid his way through College. One day, his stay on Radio Shack had a conversation that might change his life.
The owner of the studio began to discuss with him about music. Soon they moved from Gordon’s experience as a DJ to the ruined tavern Neira, which was also owned by the studio owner. At that point, the place was on the fringe of the closure. The community ceased to care and funds fell apart.
When their conversations lasted, Gordon saw the opportunity. To quote one other famous Mafia film, Gordon gave the owner of the studio “an offer he could not refuse.”
NEIRA Tavern Revitalization
Taven Neir, which was opened in 1929, once hosted President Groovera Cleveland and was a reported first place of Mae West. Was presented in GoodfellasEddie Murphy’s Tower and Anthony Bourdain Unknown parts.
The figure and heritage of this place caught Gordon and felt that he had the right hope and creative pursuit of revival.
The first of many unevenness on the road was the creation of a food program out of nothing. The tavern didn’t have a kitchen, so Gordon found a pair for cooking southern food in his home on Long Island and delivering it to a tavern in Queens. They served food with warming trays until they may afford to build a kitchen and create a more balanced menu.
That is where the American Dream returns to the table. Gordon knew he needed a coherent brand built around food. Thanks to the various culinary options, Queensa Gordon wanted one iconic theme that gathered all this.
What was the thing that this whole melting pot of cultures can gather? All-American Burger was an obvious selection.
As the Neir taverns are improved, his status with a burger concept. In 2022 Replaced Beef Council in New York His “Goodfellas Burger” among the 10 best burgers in this state. However, it was demanding. In fact, Neira’s tavern almost failed.
In 2020, the tavern faced the biggest challenge so far. Gordon received a letter with information that the building was sold and the rent could be tripled. Using social media, community support and a daring call to the then Bill de Blasio, Gordon’s protection of this small corner bar.
The principal information networks, including ABC, NBC, CBS and Fox, wore this story. Soon people filled the streets in front of the bar to support him. The mayor pushed through the crowd to the bar and boldly announced: the tavern Neira will likely be saved.
Now the recent five -year lease agreement has assured that Tavern Neir will reach the 200th anniversary in 2029. History shows the community strength and the competitive advantage of small restaurant owners in the New Media.
“The community conquers everything,” says Gordon. This mantra has grow to be his tenet.
For him, Neira’s tavern is not only a bar. This is a meeting place for the community, a vigorous, breathable piece of American history and heritage. “It’s not about me; It’s about us, “says Gordon.
Gordon focuses on helping others in the development of his own stories. His generosity and empathy for other owners of small businesses are as authentic as possible.
He wants every company owner to keep in mind that “when you don’t have money for scaling, you have your story to tell.”
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