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Underwater Jersey Mike may be known for its classic, senseless charm, but his readiness to take a change turned out to be equally necessary. This 12 months is the second 12 months in a row Jersey Mike in second place in our rating, in the seventh 12 months in a row in the top ten, and the eighth 12 months in a row as #1 in its category. He is doing so well that in November Blackstone announced that he was buying a franchise for $ 8 billion.
Operating, this 12 months the biggest development is that nearly every store now has separate lines for digital orders and in a store. (*8*) explains Hoyt Jones, president of Jersey Mike. “We really focused on this year to make sure that stores use it so that we would reward drivers and our customers online. The most important thing is not to disturb the flow of customers in the store. “If you are looking for evidence of strategy success, do not look further than high online rankings.
Operations are all the time the major goal of Jersey Mike, but employing digital lines is especially necessary now when digital orders constitute 40% of sales. Dordash and Ubereats are integrated directly with the company’s reserved sales system, eliminating the need for additional order tablets that cause headaches behind the counter. This element could also be invisible to customers, but for employees and franchisees results in less confusion in the ordering process and smoother delivery.
Meanwhile, consistency in the menu allows Jersey Mike to offer a high -quality product to customers. In 2024, there have been some limited menu items-in this latest cheese in the spring and a sandwich with pastrales in winter-but the width of the everlasting menu implies that the brand’s loyalists are coming back.
“It’s nice to add a variety to customers who come for many, many years,” says Jones. “When we feel good with something and we are excited, we will do it through short -term, and then we will return to what we do best: make great Italian substances of the substance.”