HissCollege Social APP is looking for ways to improve and expand the platform, and the last recent rental is able to help in conducting these ambitions. The company brought David Vasquez, who previously served as the head of the creator of the creator of Tiktok and the product cable for Tiktok Shop, as the recent head of the FIZZ product.
Thanks to the help of Vasquez, FIZZ plans to build its recommendation system, look at the extension of your market outside the Peer-to-Peer transactions with payments in the application, then explore the video content and open your platform to promoting and brand partnerships.
Vasquez got here across FIZZ through his role as a startup advisor and attracted a social application due to its authentic community -based content. He was also impressed by the high platform retention index.
“You see many applications in social media that know how to grow and become viral quickly, but they don’t know how to stop your users,” said Vasquez Techcrunch. “Seeing that FIZZ had people who were involved, gave me a lot of confidence that they were here for something special.”
Vasquez says that he is most excited about helping FIZZ in the construction of the recommendation engine, noting that one of the the explanation why Tiktok is successful is his ability to place the right content before the right user at the right time. Vasquez wants to help repeat it in FIZZ, so the company is looking for ways to increase recommendations and personalize content for users.
“Personalization is very important to us, and when we scale our user base, we see trends around various types of topics,” said Vasquez. “So, when we can raise some trends or we can personalize content based on what someone is involved with, if you are very involved in sports content, how can we show more of this kind of content? We definitely want to diversify the content that people talk about and also personalize it with user experiences. “
In addition, Vasquez plans to focus on the extension of the recently launched Peer-to-Peer market using the insights he learned in scaling the Tiktok store, especially about how the gene likes to shop. For example, FIZZ can integrate payments with its platform, in addition to open its market for brands, he said.
“The way users buy from each other today is only via DMS,” said Vasquez. “There is a lot more there. We can think about payments and enabling users of transactions to FIZZ. And as I think, I’m starting to build in this direction. And then, thinking about brands, for example, how we can integrate e-commerce brands with the FIZZ market, so that people not only buy peer-to-peer products, but maybe they can even buy products from recognized brands. “
FIZZ continues to explore the video; One of the first changes that Vasquez pressed at FIZZ was to increase the maximum length of movies that users could divide from 15 seconds to 30 seconds. After doing this, the platform recorded a 350% increase in creating video content on the platform.
Startup plans to proceed the video recording, taking into account the interest in the gene with format. For now, FIZZ will focus on a short, engaging content and can at some point increase the maximum limit to the minute.
The platform is now also open to brand partnerships and sees great interest of AI generative corporations that want to advertise.
FIZZ enters in 2025 Strong: From the very starting of the yr, an increase of 245% in each day posts has been reported. The platform also recorded a 61% increase in the number of lively users per day (DAU). Vasquez claims that part of the growth will be attributed to uncertainty around the future Tiktok in the USA, and FIZZ is not the only one: when calling Snap on Tuesday, CEO Evan Spiegel said: “General environment of uncertainty [around TikTok] uses our business. ”
Founded in 2021, FIZZ is now available at over 300 universities and universities and has over 18 million posts on its platform. The startup has raised $ 41 million so far.