The Super Bowl weekend is here with Philadelphia Eagles to face Kansas City Chiefs in Nowy Orlean on Sunday evening. While many people tuned to Super Bowl for actual football, others do it for a break during the break, and they adapt a little to ads.
This year, the AD list includes many names that will be expected in Super Bowl, from beer corporations corresponding to Budweiser and Coors, to spicy corporations with snacks corresponding to Doritos. We may also see a few ads from a handful of startups.
It could seem strange for the startup, especially with limited money flows and Venture Capital investors, they published Millions required to download promoting gaps in a great game. But sometimes the marketing strategy will pay off.
Bernard Schmitt, a professor at Columbia Business School, focused on marketing, said Techcrunch before last year’s Super Bowl that although Super Bowl is a large audience to get through, it is often too wide to be an effective approach for many corporations. He added, nonetheless, that he enables the startup to flash their fitness, which may help them stand out.
“It gives the right to brag,” said Schmitt at the time. “Now I can say:” Oh, we had an commercial on Super Bowl. ” Changes the image. It looks like you are the main player, a serious player. “
Here is a start -ups with ads during this year’s game:
Ramp
Star Philadelphia Eagles, running back Saquon Barkley, not only became an investor in the fintech startup ramp, but also the star of the first commercial of Super Bowl. 15-second announcement “In which Barkley was buried up the expenses reports,” said invented, shot and accomplished inside seven days, said co-founder and general director of Ramp Eric Gliman.
Openai
Openai is to debut its first television commercial At this year’s Super Bowl, in keeping with the Wall Street Journal, which cited confidential sources. Although the details of what this commercial will seem like are small, this movement is not very surprising, because the battle for the dominance of AI is still warming up. Rival Openai Antropic led a five -second commercial last year, which she just said “Claude is artificial intelligence for all of us. Anthropic “ But he decided to take a seat this year’s game.
Him and her
The Terkzdrowie Hims and her operates its first Super Bowl promoting and it is Paying attention. The 60-second commercial, which criticizes the creators of approved slimming drugs, has been described as “provocative”. We should notice that the company sells its own fake versions of some of the hottest prescription prescribed drugs and is studied by FDA for “misleading patients”.
Pop
The prebiotic brand of carbonated drinks Poppi emits its second commercial Super Bowl. Entitled “Soda Thoughts”, this year’s commercial “examines the guilt of the people in which he considers drinking soda”, in keeping with Adweek. The creators of Alix Earle, Jake Shane and Rob Rausch from Love Island USA are promoting stars.
Global Papa
Papaya Global, a global working force of the working force, which collected over $ 440 million in the Venture capital, will return to the second Super Bowl. The first commercial in Super Bowl in 2024 went down in 2024 and gained 114 million views, tying traffic on the company’s website, in accordance with press release. This year, Company promoting It focuses on how the global payroll will be.