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If you are at the airport or a university campus in the near future, keep an eye on Popeyes. Locations in these high -traffic areas were the key to the franchise development plan last 12 months. “From a long-term point of view, these places are very important to us,” says Brian Lindley, Vice President for Development at Popeyes. “Many times it is a place where you can make contact with a client, which maybe we do not have a free -standing restaurant, but we can be able to build a brand affinity with them and simply introduce the brand a unique place.
By familiarizing new customers with a restaurant in a new place, these strategic locations are also indirectly served by Popeyes franchisees throughout the country and outside. In general, the company has a global trace of over 4,700 restaurants in over 35 countries. He also secured his fifth year in a row in the top ten franchise 500, taking fourth place this year.
In 2019, Popeyes learned the strength of new ones, which after the great success of the new chicken sandwich after the huge success. At the end of 2023, the restaurant introduced wings as a new offer of a permanent menu, and in the summer of 2024 it expanded the offer, adding wings without bones. The wings “were an amazing reinforcement for us, each in terms of building flavors and still relying in our heritage in Louisiana,” says Lindley. “But after all it is great for customers and great to sell.”
Adding wings to your menu not only allows the brand to present long -time customers something recent to try, but unlocks recent affinity groups – namely football fans, looking for hot snacks that may share on the day of the game.
In February 2024, Popeyes began to proceed this association in the most visible way, introducing its first Super Bowl promoting. In the place there is a comedy actor, Ken Jeong, emerging from the cryogenic chamber and discovers that Popeyes finally has chicken wings. Of course, it brings food with it when he discovers other wonders of the twenty first century: a vacuum of robots, self -propelled cars and mixed dogs.
“It was really funny, but also quite fundamental development opportunities,” says Lindley.