When he founded his first company in 2018, he was exposed to what he needed to sell the product. He was surprised when he found a market full of varied disposable tools.
“It was a very frustrating experience,” said Cho Techcrunch. “I had to learn and juggle these different tools. It seemed to be a very inefficient way to convey a word to users. I have always been fascinated by how to make marketing a bit more efficient and effective. “
Cho (in the photo above on the left) he sat on this concept for several years, working on engineering teams in corporations equivalent to META, AFIRM and FAST. After achieving in generative artificial intelligence in 2022, he realized that he could give you the chance to unravel marketing problems, which he had many years earlier with the help of AI.
The result was TofuB2B marketing platform directed by AI, which goals to introduce all potential marketing campaigns of the company into one space. The platform integrates with the existing flow of marketing team work and tools equivalent to HubSpot and Salesforce, and uses artificial intelligence to mechanically modify a marketing copy for various marketing channels and can personalize marketing content for various kinds of customers.
Cho, co -founder and general director of Tofu, said that although he encountered his frustration with marketing tools, building a company dealing with consumers, he decided to focus on B2B marketing, because it is much more heavy than B2C marketing, which made it a more natural alternative for AI generative approach.
The Tofu team consulted with over 40 different CMO before writing any code, he said Cho to search out out what their best pain points were. Two areas that appeared most consistently consisted in the proven fact that CMO desired to personalize content in different market segments and change the purpose of content for different channels. Although he said that Tofu focused first.
“If you really think about it, there is not so much delta between what you want to write, maybe e -mail compared to what is for a copy of the target side,” said Cho. “Of course, there are these small nuances, but it cannot be built under one tool.”
Tofu based in San Francisco appeared at the end of 2023 and recorded a strong demand. The company has an increase in revenues at 12 times, although it is value noting that it only works for just over a yr. Customers include, among others, DeepScribe, Check Point and Wunderkind.
The company declares a round A round value $ 12 million led by Signalfire with the participation of HubSpot Ventures, Tau Ventures and Korement Ventures, among many existing VC investors and angel investors.
The use of artificial intelligence in marketing is not necessarily a recent concept-an interpretation concept. Jasper, which helps corporate corporations in Marketing based on AI, has existed for a decade and is valued at over $ 1.5 billion. Cordial, one other marketing platform between the channels, raised over $ 70 million dollars of financing the project.
Cho admitted that the space was crowded, but she added that she thought that Tofu is in a good position because it affects so many different teams in the marketing department, in comparison with a disposable tool. This makes him more kept than some of the other Tofu competitors, he said. He added that Tofu is not only a chatgpt pack and offers an integrated comprehensive solution, distinguishes.
Now that Tofu has closed its series A, the company is expanding the product’s capabilities because it operates to build a source of truth for marketing teams.
“It’s a noisy space,” said Cho. “The way we position ourselves is that we generally find that we replace and can support many cases of use that you buy individual tools using one platform. Thus, the unified platform is a very attractive proposition for values for customers, especially corporate clients. “