Creating corporate training movies for software is a time -consuming test, especially if you are an organization with plenty of software licenses. Film training can help employees at speeds, but they are a large elevator. They often take whole teams for production.
Yoav Einav, an entrepreneur from Tel Aviv, thought that there could possibly be an alternative, cheaper way to create software training movies. So he joined his forces with his friend, Dan Sahar to try to build him. In 2020, their project became a startup: Wise.
Guidde uses artificial intelligence to robotically create video clips that instruct viewers how to use various applications. It works by capturing the user’s activity in the application, and then transforming recording into a video with a “story”.
Films created by Guidde can optionally contain a voice generated by AI in the desired language, background music and tags that emphasize the key facets of the functionality of the software application. Guidde also offers basic video editing tools with such effects as transition, frame and crop time adjustment.
Perhaps you are wondering: do people really train movies? This is a fair query. According to For the survey, culture in 2019 67% of employees admits that they do not give internal training movies, as an alternative browsing movies or listening to them, doing something else.
Einav thinks this is a problem with twice. Often, he said that training movies are not very convincing – the quality of production is not particularly high. In addition, the movies are buried in difficult interfaces.
Therefore, in recent months, Guidde immersed his fingers to video recommendations, launching a function called Guidde Broadcast, which provides personalized content to the company’s employees. EINAV described this as “Netflix for organizations”-a lot to increase software involvement by providing “Just-In-Time” contextual content inside the user’s work flow.
According to Einava, Guidde has a constant positive growth trajectory, increasing revenues 4 times in the last 12 months. The company’s platform currently serves over 100,000 users in 2,000 organizations, including American Eagle Outfitters, Carta and Nasdaq.
This month, the 35-worker Guidde secured $ 15 million for recent financing in the round run by Qualcomm Ventures. Einav said that by raising the total variety of startups to $ 30 million, the recent money shall be used to expand the Guidde location tools, sales of the enterprise and the success of consumers and the presence of the global market.
“Until now, we have been able to survive the storm and continue to adopt a conservative and modest approach to our finances – so far a strategy that turned out to be effective,” he added. “We believe that the future lies in a solution that easily combines the creation and supply of very engaging content based on artificial intelligence and video. Our goal is to conduct this emerging category and determine the standard of intelligent, addictive content. “