Despite the founders Receiving lower than 2% of the project financing around the worldLatin America is still a possibility of growth for women entrepreneurs.
According to Global Entrepreneur MonitorThe indicator of small corporations founded by women in Latin America is 21.2% – higher than most regions, but mostly focused inside informal sector.
Fortunately, Latam already has what is missing in other regions: a natural impulse by women who wish to arrange corporations. However, the challenge is the best way to introduce this drive to the formal technological startup ecosystem.
While some progress has been made, the public and private sectors may implement strategies supporting women-technological entrepreneurs, comparable to emphasizing the building of community, promoting access to latest technologies and establishing responsible indicators of investing in startups conducted by women.
Building community
One sec studies Show startups run by women generate twice as many dollar revenues invested than their male counterparts, women only included 15% from all the founders of technological startups in 2023.
The excellent news is that I’m flying, I’m flying Higher rates Women -founders, especially in countries comparable to Colombia, Chile, Ecuador, Guatemala and Panama. However, cooperation between people in this community and inspiring one other generation of women -entrepreneurs stays challenges.
Several organizations already do it, including Women in entrepreneurship STEM (smart) Latin America AND Network Woman Emprese Brasil. AND Endeavor organized programs aimed at strengthening support for women -entrepreneurs in such countries Colombia.
But generally strong local and regional communities of women entrepreneurs are created. The Latin American technological community can better do work in the field of support and exchange of knowledge.
This includes: dedicated conferences; Digital navigation desktops for VC, which are mentioned by entrepreneurs; Entrepreneurship -oriented social channels and social channels; Public and private accelerator programs dedicated to the founders; and more mentor programs for women -business schools and stem.
Makeup of young latinos can see women in leadership functions of technologies, they can help break up sex stereotypes And help introduce a larger generation of women -entrepreneurs.
Promoting digitization
Like many developing economies, access to technology is a problem in Latam. My team’s research found Financial restrictions limit access to entrepreneurs to digital technologies, which is crucial for the technique of creating value.
In addition, According to Down United Nations Economic Commission for Latin America and the Caribbean Data, only 36% micro, small and medium-sized enterprises in Latam has its own website and only 16% use e-commerce tools. In Mexico, numbers are even lower.
This lack of access to technology is a significant challenge, in particular for women, I fly, taking into account their propensity to found corporations in the informal sector.
Public and private sector leaders must better support digitization in Latin American economies. Training programs for women focused on e-commerce and communication technology can help them with better access growing digital markets In Flay.
Some of those initiatives exist already. Chile program “Digitalization TU PYME”; Digital Business Transformation Centers in Colombia; And the intelligent Centers of Costa Rica culture are examples. Here in Mexico, Tec de Monterrey He runs his own business development center for small and medium -sized enterprises, which promotes digitization.
Increased access to technology and skills catapults the spirit of entrepreneurship of women from Latin America to the digital era.
Access to financing
In Latin America, 73% Women of entrepreneurs cannot access financial support. As a result, women run corporations with their very own savings, taking a huge risk.
Recently, public development banks or BpdHe tried to offer women with access to financial tools, offering low percentage and working capital loans.
For example World bank‘S Financing for women entrepreneurs and Multilateral Investment Fund Increase access to financing women from developing countries. Non -profit organizations Pro Woman Also offer various services for women -entrepreneurs, including loans, business training and technical support.
Although these initiatives are essential, they are not enough to shut access to funds Gender difference.
VCS and angels should establish internal indicators to be sure that the percentage of financing in Latam is directed to the founders. Such investments pays off in the future, like studies Show that the return on investment in corporations with co -founders, surpassed people with managerial teams only by 63%.
Despite all his difficulties, flying was blessed with women who take motion for a better economic circumstance through entrepreneurship. Their natural tendency to found corporations can be better directed to the development of the region’s technology sector, providing women with entrepreneurs, financial support and digital tools mandatory to succeed.