Opinions expressed by entrepreneurs’ colleagues are their very own.
Since I became the General Director, I have noticed the tendency of industry leaders to act in my very own silos and focusing on direct winnings, and not on a everlasting and common progress. However, it turned out many times that the most significant breakthrough happened when the leaders go beyond these borders and connect around the common goal.
In the industry as fragmented as the automotive, we knew that gathering a diverse stakeholder group was a rare, but needed place to support significant cooperation and innovation. For us, this meant the meeting of dealers, OEM directors and suppliers in various brands. For you, it may appear like taking the best financial directors, CMO or operational leaders to debate strategies that drive growth and innovation in your industry.
In general, we desired to create a space to cause honest, future discussions about common challenges that all of us face in this landscape and visionary ideas that can be ahead.
How we defined the textbook again
From the very starting we knew that a real insight would only appear due to the panel, which really represented the diverse reality of our industry. Instead of inviting the same known faces, we were looking for leaders who had a tangible influence on our industry from different perspectives. This meant that the balance of the most significant management staff, dealers and innovators who have already begun to clarify consumers’ concepts inspired by firms corresponding to Apple and Amazon-on the automotive world.
We desired to support the conversation that will query traditional assumptions and emphasized practical strategies, which is why we focused on finding individuals who mix proven knowledge with a real passion for redefining customer experience. The introduction of brands and their franchise owners for one stage is not an bizarre (or low-cost) business movement, but we have at all times believed that this is one of the strongest ways to cause innovation.
After gathering this group, our team recognized the importance of finding a moderator with deep industry roots, which could professionally move with complex topics, while engaging a diverse audience. We were looking for a inhuman host who is actively working on uniting leaders in our industry, which led to cooperation with Yossi J. Levi, the founding father of the Guy Media automotive dealer to prepare our round steering table Automotive (ALR). This assured that our panelists had a significant dialogue with targeted insights, and our audience went away with fresh, useful take -out.
Transformative lessons divided by the brightest minds of the industry
After finalizing the speakers, it is essential to prepare a set of alignment sessions in front of the panel, to nail the concentration of discussions, while supporting mutual learning among panelists. I have learned from experience that even the best intentional panelists can speak side by side if they have not explained their goals. To avoid this scenario, our team worked closely with every panelist to mix their individual perspectives with wider challenges in the industry.
Watching how leaders exchange experiences and observations was one of the most energizing moments of my profession. All panels have brought latest perspectives to the panel, which resulted from our strong verification process that initiated this conversation. It was a lot to simply accept, but there was actually a lot to take home.
These real examples painted a clear picture of where our industry is going: the future in which the data and artificial intelligence are used to predict-not only responding to the needs of consumers and in which technology is enough integrated and easy to forestall inconsistencies and risk of compliance.
Building momentum outside the panel
The result you can expect after discussing in the industry changes the game. New business relations were created on site, and individuals who could never cooperate with the contact information and blocked in further talks. In some cases, they found that their individual breakthroughs-as predictive analyzes or AI powered films-can be combined with holistic approaches to their activities.
This type of synergy precisely because we think that calling these conversations is an industry need. When we mix our collective specialist knowledge, we can solve problems faster, serve customers and shape a more dynamic, resistant industry.
It is also essential that greater than just a participating audience can tune. Sending the panel live or publishing it for viewing on demand is the key to maintaining the pace of dialogue.
Proceedings of progress through cooperation
For me, the most satisfying result was that everybody is going away with the feeling that there is a vivid path forward – even in the era, which could seem overwhelming. By establishing a panel, which prioritized each the width of data and the depth of experience, and preparing every speaker to unravel common challenges with honesty and creativity, we were capable of forge a model that goes beyond mentioning history. I am convinced that outside the partitions of the conference room we were capable of build a rush towards a latest standard in our industry.
This is the power to attach interested parties. Each conversation lights a spark, and if you cultivate this spark, it can turn out to be a driving force that drives your business and the entire industry to latest heights.