Opinions expressed by entrepreneurs’ colleagues are their very own.
I said it earlier and I’ll say it again: marketing will at all times be based on relationships. People want connections. They want to trust who they work with – not only business, but a person standing behind the business. The best way to connect with potential (and current) clients is to cultivate your personal brand.
Where people are hanging up, it is a strategy for creating one. In this manner, the SWOT evaluation of your personal brand will help create a plan to start and care for these relationships.
The fact is that all of us have a personal brand, no matter whether we prefer it or not, so it is helpful to put some effort into it. A personal brand is much greater than colours, slogan or logo. This is your atmosphere. Yes, you want people to feel when they arrive across your social media platforms, join on the E -Mail list or review your website.
How you feel Quote of Mayi Angelou He has been known for a long time).
What is your mission? What are your values? Why did you start your business? What is necessary to you? Who are you?
These topics will probably be allocated.
Kim Kardashian
Gary Vayrchuk
Tom Brady
If you think about these icons even for a few seconds, you will probably think about a television program, hustle and an extremely hard -working athlete.
Although they are a part of other (very successful) projects, we tend to think about them, as we see them.
Let’s look at how to do it for your personal brand so that you can use it in your favor, in 2025 and later (even Buzz Lightyear has a personal brand, ha!).
What is SWOT evaluation?
First of all, let’s talk about what SWOT evaluation is before immersing in each section.
SWOT evaluation simply means strengths, weaknesses, possibilities and threats about the company, personal brand or anything you want to really analyze (Fyi, you should do a separate for your company, if you have not done it yet). Strengths and weaknesses result from internal operations, while possibilities and threats generally come from external sources.
Strengths
What are your strengths? What are you good at? What do you like to do in your company that you can share with recipients? What form of content are you good?
When you know these items, you can start mapping the strategy with the help of content pillars (from one to three topics), which you are amazing and you love to talk. Soon you will start to be known from them.
Then come up with how to consistently provide these pillars of content. It may be an e -mail list, social media, podcast, guests on podcasts, YouTube channel or literally a lot of other ways! Choose a few so that you don’t put all the eggs in one basket, but not so much that you feel overwhelmed.
PS Check the possibilities to check if there is anything too!
Weakness
Be honest, what are you sucking? Organization? Finances? Writing? Who is your competition? What are they doing, what can overshadow your personal brand? Learn how to convey tasks in which you are not strong, in addition to all the possibilities that the competition has, which may cover your brand.
Sit down and take a piece of paper. Draw a straight line inside. On the one hand, write what you are good in your business, and on the other, write down things in which you are not good.
From there, start brainstorming where you can convey things in which you are not good. This may mean the help of a trainee, partelancers part -time. We all have weaknesses; We are people and this is superb. We can discover them so that we are able to find someone who has these strengths.
When you know what you want (and you should) convey to another person, start brainstorming to tear them away from the plate so that you can focus on things in which you are good and focus on the brand’s awareness. Hire someone if you can or get an intern if you cannot!
Possibilities
What is missing in your industry? Where can you make moves? How can you stand out? What do people do similarly that you can do higher?
Depending on what your company is, these may be products, courses, memberships, podcast, press capabilities or developing networks on platforms comparable to LinkedIn or other social platforms.
Here he starts to have fun, because the possibilities are really in all places!
Threats
Thus, threats are sometimes tougher to discover, because they are related to external circumstances that are not under our control. What are the possible external forces that may affect your personal brand? Are there any major changes in the horizon in your industry/business?
For example, if you use Tiktok as one of the principal marketing channels, a possible ban on application can pose a threat to your personal brand.
Take some time to think about the threats that will arise and organize them from bad to the worst. We hope that none of them will occur, but it is at all times a good idea to have some motion plan on the reverse of the mind in case it happens.
Steps
1. Google SWOT template and print it
2. Take some time to check these sections
3. Honestly save the answers in the template
4. Formulate your personal branding strategy based on SWOT answers
5. Start doing!
6. Review twice a 12 months and adapt if needed