Neptune It is one of the latest video applications with short forms on the block that they struggle to compete with the predominant players, comparable to Tiktok, Instagram reels and YouTube shorts.
The application, currently in the beta version, drew the attention of lots of of 1000’s of users, with 970 testers and 400,000 people on the company waiting for the company.
Neptune announced on Monday that he is preparing to launch the application at the App Store next week, with plans to introduce in the Google Play store in about six months.
The startup was founded by Ashley Darling, who has experience as a talent director at Optix Agency, where she worked with “underestimated” influential. “
“I spent years working with independent creators, both as an influential influence and later helping brands,” Darling shared with TechCrunch. “I heard the same from the creators and users:” I miss it when the social media were funny. When it was about creativity, not competition. ” Instead of waiting to listen to the platform, I built one. “
Because the way forward for Tiktok is still uncertain, Neptune hopes to draw creators looking for an alternative method to get revenue, while supporting the environment that priority treats the quality of movies and connections as a substitute of the variety of observers. The application plans to supply various streams of income, including suggestions, live broadcasts and subscriptions.
Like its competitors, Neptune has a discovery tool and a vertical channel for users who can move short movies and get involved in a comment. In addition, users can add a photo on the cover to their profiles, imitating what X and other network applications offer.
The key feature of Neptune is that it allows creators to hide their followers and likes. This “Ghost Metrics” function is optional and has been designed to assist users avoid pressure related to the variety of followers, but is still intended for creators who will probably want to present their indicators.
According to the company, the Neptune algorithm emphasizes users’ interests and the quality of content, not the popularity of the creators. Usually, social media algorithms prioritize the content with the highest commitment, often leaving less known creators or “microinfluence” in an antagonistic situation.
“We put the power in our hands [the creators] who actually built the Internet. Not corporations, not algorithms. Neptune is intended for connection, not strength, “said Timur Tugberk marketing director.
Another noteworthy function is “Hop Back”, which allows users to resume watching the movie in the place where they ended, stopping them from losing their place after refreshing the application.
Neptune is beta and does not yet offer all the intended functions. It is currently on the straight side, providing only a video channel and a search function. When testing the application, we also noticed that it lacks the tools for editing in the application and direct message.
The company claims that it is working on adding live broadcasting opportunities, the possibility of making playback and music integration lists.