We can witness the creation of a recent technology industry between competitors. Figma sent a letter from the cessation and operator to the popular AI side startup, Figma was confirmed by TechCrunch.
The letter says Syrisble to stop using the term “development mode” for the recent product function. Figma, which also has a function called Dev Mode, successfully a trademark last yr, in accordance with to the American patent and trademark office.
The wild is that “development mode” is a common term used in many products that satisfy software programmers. It is like the editing mode. Software from giant firms reminiscent of Apple iOSIN Chrome googleIN Xbox Microsoft They have functions formally called “programmers mode”, which then receive the name “development mode” in reference materials.
Even the “development mode” itself is widely used. For example Atlassian used it in products that earlier Figma ‘S Copyright by years. And it is Common name of the function In countless Open Source software projects.
Figma tells TechCrunch that his trademark only applies to the shortcut “Developers mode” – not to the full term “programmer mode”. Despite this, it is a bit like a “error” layer in relation to “debugging”.
Because Figma wants to have this date, it has no alternative, but send the letters of the cessation and the operator. (Letter, like many He pointed to XIt was also very polite.) If Figma does not defend this date, it could possibly be absorbed as a general term and the trademark becomes unattainable.
Some on the Internet say that this term is already general, it should never have been marked and say that it needs to be nice.
Co -founder and general director of Lovable, Anton Osika, tells Techcrunch that for now his company does not intend to honor the demand of fig and change the name of the function.
We’ll see if Figma is escalating. He also has other things. On Tuesday, Figma announced that he had submitted confidential documents regarding IPO. However, if Figma sought legal motion, taking an international legal battle could also be expensive for an early Swedish startup, Lovable, who in February collected a round of $ 15 million.
It is more interesting that one of the emerging stars of the so -called “climate coding” is nice. At this point, users can describe what they need in a text line, and the product creates it – along with the code. The “DEV mode” function was launched a few weeks ago to enable users to edit this code.
Lovable advertises himself as a competitor for Figma, declaring His Home that designers can use a nice “without tedious work of prototyping in tools such as Figma.” This is what many newly running startups do.
This is not only a dispute from the trademark. He is also a larger competitor who breaks Kladykka on the unbearable top. Figma was value $ 12.5 billion about a yr ago.
Figma spokesman admits almost that much. The person told Techcrunch that Figma didn’t send letters of cessation and operators to other technology firms at this date, reminiscent of Microsoft, because their products are “in a different category of goods and services”.
And Osyka Lookble is ready to throw some of his own blows, telling the technician that he thinks that “Figma should focus on their product great”, not on the marketing of a trademark. Techcrunch also says that Lovable successfully wins customers from fig and other such design tools created in the era before LLM.
As for the general threat of climate coding products, In conversation Last month, from Garry Tan from Y Combinator, general director of Figma Dylan Field, naturally Pooh-Raled this concept.
Field said that despite the undeniable fact that people like coding coding coding coding, “you also want to give people a way to not only start and prototype, but also reach the finish line. This is where it is disconnected, and not only for design, but also for the code.”
Osika still seems ready to compete. When he provided a copy of the letter of Figma on X, he used Smiling emoji.