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In the online shopping world, customer reviews have grow to be the important purchasing aspects. HASHTAG #TICTOKMadeMeBUYIT – in which users provide purchases of Tiktok reviews – is a great example of this trend. Only last 12 months, consumers spent $ 6.2 billion on Tiktok, and the platform became the fifth application in history, which exceeded $ 10 billion in revenues. This strategy, community mixing, shopping and experience economy is called community trade.
Good news? 70.4% of brands I already have an energetic community. However, just having one is not enough – it’s best to care and use it strategically. In this text, we are going to examine key rules that make social trade really effective.
1. Prioritizing authenticity
Authenticity plays a key role in selecting consumers, and 88% of individuals say that influences their decision On what brands for shopping. In the era of digital noise and the constant flow of content, consumers – especially the Gen Z – quickly recognize inauthenticity. They contribute to the content generated by users that reflect true experiences, which makes the brands to remain faithful to their values, and not jump trends that are not in line with their identity. Instead, shaping a unique voice and a format that actually resonates with the audience, supports deeper trust and commitment.
Airbnb This is shown by the brand community built on sharing unique travel experiences and supporting connections between the hosts and guests. By encouraging users to share stories and reviews, the platform creates a sense of belonging to 150 million users. Mark Culture Center He supports it further by offering the center of sharing resources and Peer-to-Peer advice, reducing the need for traditional customer support. This community -based approach strengthens trust and long -term loyalty.
2. Reward your community
Unlocking the exclusive advantages strengthens the connection of consumers with the brand, and 79% are granted It increases their loyalty. Offering early access to the product, behind -the -scenes content or special discounts makes customers feel like valued initiates, supporting a stronger emotional bond. By giving your viewers watching recent premieres or offering them unique discounts, you increase their experience, while creating belonging and recognition.
The concept includes a community -based approach Enabling users to create and share work templates, and the hottest gain visibility and are beneficial to others. This helps users resolve specific needs in building the cooperation community. In addition, the concept rewards its involved members through the Ambassador program, recognizing energetic colleagues with exclusive advantages.
3. Use the power of community feedback
Consumers value open communication with brands with 88.1% Belief that a two -way dialogue is vital to share opinions and opinions. A powerful community is not only a tool for engaging loyal customers – it is a helpful source of insights, helping to understand the preferences of recipients through user data. Who is higher than peculiar users to provide feedback about a recent product or service? Imagine influence when this feedback comes from tons of, not only a handful.
LEGO Enthusiasts, often called Afols (adult Lego fans), create a passionate community of the brand with Reddit group 28,000 members. The LEGO IDEAS platform further strengthens this mix of the-client, enabling fans to send ideas for recent sets. If the project receives 10,000 votes of the community, Lego considers it for industrial production – leading to successful premieres akin to Friends Series sets and scenes from the series Harry Potter. This mixture of commitment and co -creation strengthens the brand’s loyalty and turns customers into energetic colleagues, shaping products that they really love.
4. Take advantage of the impact of UGC
The content generated by users is more influential than ever, with More than half of the buyers Identification as the creator of UGC and 70% willing to share their social content with brands when asked. Consumers not trust the perfectly refined influential content – as an alternative they ask real people for recommendations. That is why brands that encourage their communities to share stories and reviews support stronger connections with recipients and drive trade.
Gopro He mastered this approach by building a full of life community of adventure enthusiasts. Users publish full movies and photos, participate in challenges and provide helpful feedback on the product function. WITH 20.5 million followers On Instagram, the GoPro channel is filled with breathtaking movies of first person users, offering insight into the world, as you may see through their lens.
5. Create a digital center
Online brand communities have a strong impact on consumer behavior, with 81.6% of buyers It is more likely to try recent varieties of products because of this. Creating a dedicated platform for your brand not only favors the connection, but also drives sales by encouraging significant interaction. Regardless of whether it is a channel, chat group or space in social media, such a community connects buyers and loyal customers, enabling them to share experiences, build relationships and engage in real time.
Sephora built a brand of a community brand focusing on switching on and expressing herself. Sephora’s Beauty Insider community It has over six million members, from a mini-grade dedicated to skincare, skincare, hair care and other categories of beauty. Through discussions, assessments and reviews of products, members can learn from themselves and discover products adapted to their unique preferences, strengthening their relationship with the brand.
6. Maximize the potential of technology
WITH 58% Tiktok shopping users directly on the platform – he finished 1 billion People around the world and around 70 million In the USA – Tiktok has grow to be the important player in trade. Its built -in markets allow trouble -free shopping, enabling users to buy products directly from movies without leaving the application. Using these tools, brands can use a vast audience, driving sales and increasing the visibility of the brand.
Shopify He adopted this trend, working with Tiktok, enabling corporations to set their products in movies. This reduces friction between discovery and purchase, enabling users to check with only a few taps. Result? Smooth journey and higher conversion rates for brands.
To build a flowering brand, it is vital to use community trade. By creating the content generated by users, creating exclusive advantages and offering trouble -free integration with social platforms, you may not only increase sales, but also strengthen loyalty and support deeper connections with customers.