Matt Orlic, co-founder and general director of Skincare-Tech Brand QureFor the first time, she looked closely at entrepreneurship when he was only 17 years old. He worked on a lead generation in a coaching company. “I called the companies all day, trying to arrange meetings for business trainers to go and see them,” says Olica Entrepreneur. “This day I was exposed to hundreds of companies.”
Picture of credit: due to the kindness of qure. Matt Orlic.
About six months of this role, Orlica was able to hit alone. One of his mentors agreed to support in the establishment of a company that provided lead generation services to business trainers. Orlica sold this company at the age of 20 Pro Sports Groupwhich produces training products and Inspire a group of brandswhich develops and sells consumer brands.
But when Orlica was 25 years old, his largest customer, a billion dollars Australian retailer Dick Smith, went bankrupt. The young entrepreneur lost $ 5 million overnight. “I almost lost all business, I lost millions of dollars in cash,” recalls Orlica. “And then I started a digital journey – because I understood [that I was] for the grace of all these sellers. Then I went to the digital approach with brands. “
Orlica admits that “the victim’s mentality began to penetrate,” because he spent so many years building his activity to see the way it falls apart. But he didn’t want this cycle of negative considering to stop him, so he considered all the ultra-useful founders who experienced an early, destructive loss-and used the opportunity to put in writing their very own story. “I felt like it was just my piece of debt, which I had to pay back [for success]”Says Orlica.
(*50*) Oh my God, what is it? I need one. “
Because at such a young age he became an entrepreneur, Orlica has already reached a point where “nothing really was good” in the industry before his 30th birthday. He turned to psychologists and spiritual advisers, who presented him with the idea of ”authentic money” compared to “inactive money”. Basically, Orlica realized that he had earned a lot of “inauthentic money”, selling products that he was not passionate and wanted to vary the course.
What’s more, Orlica didn’t want his sister Kristina Orlic to make the same mistake he made. Kristina is the manager of the operation and brand in Inspire in addition to co-founder and general director of Qure, which the team of brother-siostra began due to his passion for skincare.
When Matt lived in Croatia, Kristina sent him skincare packages with notes on the use of products. Then Kristina came over and noticed how well the products work – and Matt had to confess that he didn’t use them at all.
Matt was Using the massive LED panel he bought in China; He learned about this by examining biohacking. (*50*) Oh my God, what is it? I need one, “says Orlica. The panel was not at the most friendly price of consumers: it cost $ 5,000. However, for the eagle of siblings it was a priceless “moment of sunshine bulb” – possibly they may make technology more accessible to people at home.
Image loan: Courtesy of Qure
“At that point I actually believed that it was my original idea,” says Orlica, “,”[that] No one else thought about the face mask. But I went to the internet and [there were] Few of them. But the idea began there. [We wanted to] perform this clinical treatment and bring it [into homes] Because beauty should not be a luxury – it should be a fundamental law. Everyone deserves self -confidence in their own skin. “
Orliki took about two years to develop a LED mask with Led Qure therapy, which they created with the help of a design company based in the Netherlands. Although there have been other LED masks on the market, Kristina wanted to make use of clinical class LEDs and configurable functions to tell apart QURE. Now Qure-Red Light Mask Q-RyjuValight Pro is a device cleaned by FDA, which treats pimples, small lines, wrinkles and dark spots. The wireless mask can direct five areas of the face to resolve specific concerns about skincare in three -to -sessions.
Image loan: Courtesy of Qure
“Having a world -class product is the most important factor [in success]. “
Qure officially entered the market in 2022 and by the end of 2025 is on the right track to realize $ 50 million revenues. In addition to the LED mask, the brand offers a variety of other products, from a mask product of red light and chest to slices of microinfusion, face serum, shower filter and many others.
“Having a world -class product is the most important factor [in success]”Orlica says.” Because we have these world -class products, we are able to get world -class dermatologists, influential and doctors to support our brand. Because they want to associate their brand with higher echelon products. “
Olica expects more investing in the development of the QURE product and continues to expand its line.
(*5*)
Image loan: Courtesy of Qure
As a serial entrepreneur who founded his first younger business than the majority, Orlic has a few words of wisdom for beginner founders: they have perseverance to begin and remain concentrated.
(*25*) says Orlica. “I train many young entrepreneurs today and still have such a concept of having many companies; [there’s] Something sexy in what I really don’t understand. Just stick to one thing, have courage and perseverance – that’s all. “