(*15*) expressed by entrepreneurs’ colleagues are their very own.
As a solo founder of Bootstrapping Pitchbob.io, a platform powered by artificial intelligence that helps entrepreneurs at an early stage of the Startup, Craft ideas Fascinating pitches And generate documents for accelerators and investors, I quickly realized that building a company without external financing means learning the way to do almost every thing – from product development to customer support and even SEO.
Initially, I commissioned the SEO agency in the amount of $ 2,000 per 30 days. But over time I noticed that the returns didn’t justify the expenses. So I made a decision to take matters in my own hands. This article presents 15 strategies that I used to develop our ecological movement, increase visibility and improve rankings – all without relying on an agency or a huge budget.
1. Monitor and improve the health of the site
The basis of a good SEO is technical performance. I began with the configuration of peculiar audits using tools resembling Semrush and Ahrefs to watch the health of our website. These tools helped discover problems resembling broken cables, creep errors, slow side speeds and problems with mobile usability.
By maintaining our health result of our website above 90, I made sure that search engines like google can easily crawl and index our pages. The fast, flawless side not only ranks not only higher, but also provides higher experience for users, which reduces the rejection indicators and increases the time on the spot, each positive signals for SEO.
2. Use ABC link substitute
Building links is one of the strongest (and time -consuming) SEO elements. I began to receive E -Mail messages from firms that wish to exchange feedback. Instead of ignoring them or engaging in basic mutual combination, I proposed to exchanges ABC.
In the ABC Links Stock Exchange, the website A link to page B, site B to the C website and website C links to page A. This model avoids a penalty related to the obvious mutual connection and creates a more organic return link profile. This allowed me to build high -quality links from domains with a high authorization content without traditional cold range.
3. Use artificial intelligence to build a content cluster
The content is still a king, but the structure is a queen. I have developed a content strategy based on grouping topics – building pillars pages with related internally related floors. I used tools to write down artificial intelligence to generate dozens of articles in our area of interest, focusing on key words with a long tail.
This silo structure has helped logically organize content and improve the current authority in the eyes of search engines like google. The internal connection between cluster sides and pillar articles improved creep and made the site more useful for visitors, which increased the indicators of the involvement.
4. Expand by multilingual SEO
Because our users are international, I knew that the optimization of English itself limits our range. I used AI translation tools to create a version of our content in many languages. This included not only landing pages, but also blog content and product descriptions.
When we achieve technical limits on our platform, we have created subdomains for specific regions and translated content. This approach helped us to achieve markets resembling Asia and Europe more effectively. It also gave us positioned content that achieve higher results in search engines like google specific to the region.
5. Build a social forum
Search engines value content generated by users. I made a decision to build a community forum using discourse to encourage discussion, feedback and knowledge sharing. The initial content has been generated and vaccinated using GPT -based remarks to simulate organic involvement.
By structuring the categories around keywords with a large volume and startup topics, we have created a search content library that is still growing and indexing. Community forums not only drive SEO, but also deepen their commitment and build trust with users.
6. Publish press releases with data
Press release is not only for PR – they are a strong SEO resource when used strategically. I wrote and disseminated the publishing through renowned networks, focusing on launching functions and updates based on research.
I made sure that each version contained original data or observations that made them more attractive to journalists and are more often syndicated in many sides. Each distribution generated authoritative feedback and strengthened our credibility in our area of interest.
7. Use global and area of interest catalogs
Directory offers are one of the oldest SEO tactics and still work when they are made correct. I registered pitchbob.io with global catalogs, industry platforms and local business offers. Some payments required, but most were low-cost.
These letters were provided by a everlasting, doors of feedback and from time to time fueled the suggestion movement. They also increased our domain authority and helped us appear in the search results for long tails.
8. Replace partnerships with feedback
Each business cooperation is an opportunity for SEO. I used to be hooked on the request of feedback from partners, especially universities, accelerators and ecosystem players with a high domain authority.
It was not only a cold query – I often create content or post in social media around the partnership, and then I continued my kind request or link on their website. Over time, they added to a strong return link profile with high -tap domains.
9. Join SEO sprints led by the founder
I joined the communities where the founders cooperate with SEO. These groups organize sprints of writing content and connecting feedback in which participants support each other. During each sprint I contributed to articles or common links – and I received them in return.
This model of cooperation is particularly useful for Solo founders who do not have a team, but want to take care of consistent SEO efforts. It builds relationships and expands visibility through peer support.
10. Become a media colleague
Contributing to publications with a high authorization content can radically improve your SEO trail. I applied and was accepted as a colleague of the media platform. Writing articles on entrepreneurship and innovation allowed me to get high -quality feedback while sharing helpful insights.
Although the direct movement of these articles was moderate, the value of the SEO relationship with a respected domain was a big difference. This also improved the credibility when he reached potential partners or clients.
11. Use life platforms for SEO
Sending SaaS transaction platforms helped us get each the exhibition and strong feedback. These platforms often create eternally green pages of products that remain indexed and hook up with your site.
This is a less known SEO strategy, but one that in time brings a value-especially if your contract draws the attention of associate bloggers or social forums.
12. Launch for products
Launching for products was a turning point. The “Product of the Day” victory brought us dozens of feedback from blogs, newsletters and catalogs including launching hunting for products.
The event also led to direct movement and helped determine the social evidence, which in turn increased the probabilities of mentioning us other web sites – one other indirect profit for SEO.
13. Partner with events and conferences
We treated each event, each online and in person, as a potential possibility of a return link. Participation in startup events, hackatons or commitment to speaking allowed us to be presented on the web sites of events and partner pages.
They often included the logo and descriptions of firms with feedback, contributing to our domain authority and helping to build our digital trail.
14. Use podcasts as a return link gates
Although I have not yet implemented this strategy, many founders report that interviews on small podcasts can result in feedback on platforms resembling Spotify, Apple and Google Podcast. Even if the podcast itself has a small audience, the distribution network provides strong SEO signals.
In the near future I plan to check it, appearing on podcasts focused on startups and monitoring SEO results.
15. Respect the basics
Finally, I never neglected the basics. Each of our key goal pages incorporates significant, original content – sufficient to tell users and satisfy search engines like google. Avoiding thin pages and ensuring optimization of keywords has helped us maintain coherent rankings on basic pages.
While many founders are chasing advanced tactics, simply writing good, helpful content is often the most balanced strategy of all.
SEO does not require a huge budget – it requires consistency, curiosity and willingness to learn. As the founder of Solo, I turned something that gave the impression to be a expensive secret into a predictable system.
You don’t have to master every SEO nuance, but by focusing on the structure, partnerships and content, you’ll be able to build a solid, scalable motion engine that works even during sleep. If I did this solo, you’ll be able to do it.