The CEO of Prestlexity says that his browser will track everything that users do online to sell ads “Hyper personalized”

Tempting not only wants to compete with Google, but apparently wants to be Google.

CEO Aravind Srinivas said this week TBPN podcast One of the reasons for embarrassment is to build your personal browser is to collect data about everything that users do outside their very own application. This can sell premium ads.

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“This is one of the other reasons why we wanted to build a browser is that we want to get data even outside the application to better understand you,” said Srinivas. “Because some of the hints that people do in these AIS are only related to work. It’s not like it’s personal.”

And work related queries will not help AI in building accurate documentation.

“On the other hand, what are you purchasing; what hotels are you going [to]; Which restaurants are you going to; What you spend time browsing, he tells us much more about you – he explained.

Srinivas believes that the users of the embarrassment browser will be nice with such tracking, because ads ought to be more suitable for them.

“We plan to use the whole context to build a better user profile and, maybe you know, thanks to our Discover channel we could show some ads there,” he said.

Srinivas said that the browser called Comet has failed, but he is on the right track to start in May.

Of course, he is not mistaken. Steally watching users on the web has helped Google to develop into about $ 2 trillions of a market for a market captain.

That is why he built a browser and a mobile operating system. Indeed, embarrassment also tries something in the mobile world. Signed cooperation with Motorola, announced on Thursday, Where its application will be initially installed in the Razr series and you may access it via Moto AI by entering “Ask embarrassment”.

Embarrassment is also conversations with Samsung, Bloomberg reported. Srinivas didn’t confirm that although he referred to the podcast of Bloomberg’s article, published at the starting of this month, which discussed each partnerships.

Of course, Google is not the only one who watches online users to sell ads. The technology of tracking Meta, Pixels, which is embedded on web sites on the Internet, is a way in which the meta accumulates data, even on individuals who do not have Facebook accounts or instagram. Even Apple, which has been sold as a privacy protector sell promoting in some of your applications By default.

On the other hand, such things led people throughout the entire political spectrum in the US and Europe so as not to trust large technology.

Srinivas ironia openly explaining his ambitions following browser ads this week cannot be overestimated.

Google is currently in court in the fight against the US Department of Justice, who claimed that Google behaved in a monopolistic way of dominance of searching and online promoting. The Dojah wants the judge to order Google to sell Chrome.

Both OpenAI and Embarrassment “It is not surprising that taking into account Srinivas’s reasons,” he said that they’d buy activities in the field of Chrome browser if Google was forced to sell.

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