Imagine that a 22-year-old blogger publishes movies from his bedroom about financial knowledge. A 12 months later he has five people and just closed his first round of investment.
This is not rare anymore. Only in 2024, the US startups in the economy collected about $ 1.7 billion for Crunchbase. The numbers show: The creators are not perceived as influential, they are identified as real owners of corporations who build scalable operations and attract heavy capital.
The increase is similar to the creation of e-commerce founders ten years ago, who were once ignored until they built large corporations. Now the creators are paying the same attention, and investors are increasingly perceiving them as serious entrepreneurs.
Maturing industry
The principal driver of this transformation is the positive creator influence In the field of sales, roi and other business indicators. In 2021, most of the creators’ campaigns were still treated as experiments. Brands would test small budgets, often with a small clarity. Today, the whole lot has modified significantly, and the leading brands are implementing significant funds for the strategies of the creators.
One clear example is the Super Bowl in 2025, where greater than 150 The creators covered this event. At that point, influencer marketing budgets increased 25%-35%With a lot of this investment redirected from traditional television promoting.
As the industry evolutions, it also requires a stronger infrastructure. Startups enter to build tools and platforms that support creators and turn them into entrepreneurs. At the same time, the talent of those corporations also equalizes – the variety of jobs in the creator’s economy has increased by law 37% Until now in 2025
The industry does not bloom, it matures when the early noise from disappears. And what is left today concerns serious, scalable players who could also be interesting for investors.
The need for financial management tools
With the development of the industry, there is a need for financial infrastructure. Imagine that you just are introducing, for example, a cafe. You have a large team and lots of of 1000’s of dollars in turnover, but you’ll be able to’t open a business card, open a corporate account or properly manage taxes. Sounds unreal, right? But for the creators – this is reality.
Today’s creators not only build recipients, but build corporations. Many manage seven or more income streams between platforms. And despite the generation of great revenues, most creators still do not have access to appropriate financial tools. From taxes and savings to access to the loan, these gaps remain unsatisfied.
FINTECH starts will help here. They enable creators to effectively manage income and access financial services tailored to them. In the case of investors and VC, this signal is strong, because it is about creating sustainable primer solutions and unlocking more value for the entire ecosystem.
What you wish to build for the creators
To build significant solutions for the creator’s economy, it is vital to understand how the creators work – how they plan and produce. The tools must comply with – not interfere – their day by day flow of labor.
We must also take into account that the increase in this space is driven by the community. The tool that earns its place in the pile of the creator and is beneficial by oral, has a sign of a real match of the product market. No amount of paid expenses can repeat one of these credibility.
When solutions are built with this level of understanding, they open true business potential. That is why investors are increasingly being attentive to the industry. And this is not a temporary trend; This is a change towards a new class of digital entrepreneurs.