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Going to the cinema now not evokes the same emotions as before. Ticket prices and popcorn are higher than ever, and you do not have to attend long for your favorite movies to stream on Amazon.
But in 2023 Barbie doll made people willing to go to the cinema again. Film contributed $1.45 billion worldwidemaking it the highest-grossing film of the 12 months. One sec Barbie The success is because of the direction and quality of the film, it is difficult to miss the excellent marketing strategy of the film.
As a small business owner, you can learn priceless marketing lessons by studying major marketing campaigns akin to Barbie doll and, recently, Dune: Part 2. Let’s look at six top suggestions you can apply to your next product launch.
1. Turn on social media
A big part Barbie doll‘S He owes his success to a social media campaign – the film was heavily promoted on Instagram, Facebook, TikTok and Twitter. You can find behind the scenes content, trailers, memes and interactive posts.
There were promotional hashtags akin to #BarbieMovieMagic that encouraged fans to create and share user-generated content. The Barbie doll The team also engaged with celebrities and influencers who shared their experiences and thoughts on the film.
The Barbie doll the video is an example of what can occur when you make the most of social media. When used effectively, it can create unstoppable momentum that may bring your brand or product into the public eye.
2. Collaborate with other brands
The Barbie doll a marketing campaign focused on collaborating with other brands to advertise the film. In total, Mattel has partnered with greater than 100 brands – Forever 21, for example, has created Barbie-inspired clothing akin to crop tops, mesh tees and hoodies.
Airbnb has featured the iconic Malibu DreamHouse on its website. They have also established cooperation with restaurant chains akin to McDonald’s, Burger King and Cold Stone Barbie doll to advertise the movie. Even Cold Stone’s pink cotton candy ice cream cocktail was a success viral on TikTok.
It is difficult to sell the product on your personal and Barbie doll shows what can occur when mutually helpful partnerships are created on a very large scale. The right partnership can create more excitement among your audience and introduce your brand to a whole recent audience.
3. Create brand consistency
When you think Barbie doll, one thing probably involves mind – the color pink. Pink Barbie became a central a part of the film. This color was used not only throughout the film, but also in all promotional materials and campaigns.
Even the blank billboards, which only showed the color pink and the release date, were immediately recognized as promoting the film. After the film’s release, people began flooding theaters dressed in their best pink Barbie outfits.
Brand consistency matters because it helps customers create an emotional connection with your products. When customers immediately recognize your brand, it builds familiarity and a greater sense of trust.
4. Encourage user-generated content
User-generated content is probably not applicable to every marketing campaign, but if you can leverage it, it is an effective tool. User-generated content has been crucial to marketing Barbie doll, and fans were continually encouraged to interact with the film.
There was a Barbie selfie generator that allowed fans to edit the movie poster. There is a lot of user-generated content on social media. User-generated content can not only create buzz around a product launch, but also give audiences a sense of ownership over it.
5. Start early
Most people have probably heard about Barbie doll movie last spring or summer in the months leading as much as its release. However, the marketing team spent years planning its launch and forming partnerships.
In fact, the first marketing materials debuted in 2022 at CinemaCon with a photo of Barbie in a pink convertible. By starting early, the marketing team can be selective about partnerships and select the best strategies.
Successful marketing campaigns don’t start overnight – the earlier you begin launching your product, the more time you have to build awareness. Additionally, early marketing often gives you the probability to check different strategies and see what works.
6. Know your audience
One of the best things Barbie doll a marketing campaign demonstrates a deep understanding of its audience. The Barbie brand has been around since 1959, and the film used the power of nostalgia to appeal to older fans who grew up with the dolls.
At the same time, the film’s focus on diversity and inclusion made it relevant to younger generations. The film succeeded in giving fans what they really wanted – an experience that appealed to people of all ages.
By knowing your audience, you can create relevant, targeted content that they are going to discover with. It also helps create relationships with your audience and build long-term customer loyalty.