Marketing surveys and focus groups are a well -known Grind. You must find people (and many of them) in various demographic data, persuade them to participate and pray for observations. Scientists from Columbia, Berkeley and Albert universities wondered: can AI to replace this process by helping to understand the client without an interview with one person?
Test
Can chatgpt give the same answers that individuals give? Researchers tested it.
Because Chatgpt is trained on the Internet, it is by default to represent the population throughout the population: old, young, different income, etc. So that AI would answer like all people, they gave him: “The most sports brand of cars is …”
Then the scientists asked a whole bunch of real people to end the same opinion.
In one other a part of the study, they divided a whole bunch of individuals by age, sex and income and asked them what their favorite brand of the automobile is. Then they asked Chatgpt to think these people and answer the same query. For example, a 30-year-old woman with a low income shared her favorite automobile brand. Then the scientists gave chatgpt a quick “young woman and the favorite brand of a poor woman’s car is …”
Results
Ai almost nailed him: man’s answers and chatgpt were the same over 75% of the time. Scientists compared the answers to the data on the alternative of cars-and said that in addition they adapted to 75% of the time.
What we have learned
The results are impressive, although narrow. This test assessed how various demographic data perceive the set product category – but it is far from, let’s say how consumers can see a completely recent idea for a product or what your Customers can feel your product.
How to use it
Experiment! In order for AI to answer like your goal consumer, start by powering a tool akin to chatgpt of all information that you just know about the customer segment – demographic data, typical posts in social media, all messages that sent your company and so on. Then you possibly can grill AI Doppelganger, what you wish about their goals, desire and needs. You may try more specialized tools, akin to crowdwave.Ai, which have been specially built for any such research.
AI consumer studies may be particularly helpful for hard -to -reach consumers, says Stefano Puntoni, Codirector of Ai in Wharton and professor of selling. Imagine, for example, that you just have a software platform that is built for order directors in large firms. “These people are busy and are constantly troubled – and you can’t just ask any random person on the street,” says Puntoni. “But you can probably create a synthetic profile that is quite a good surrogate.”
Puntoni claims that there are many restrictions for consumer research based on artificial intelligence-an example in an attempt to optimize prices. “We are still wondering what is good and we improve things,” he says. “But certainly today, if you are an entrepreneur trying to understand a specific target market, creating these synthetic profiles, and then conducting interviews in order to obtain knowledge about these people is already quite valuable.”
Marketing surveys and focus groups are a well -known Grind. You must find people (and many of them) in various demographic data, persuade them to participate and pray for observations. Scientists from Columbia, Berkeley and Albert universities wondered: can AI to replace this process by helping to understand the client without an interview with one person?
Test
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