Summer is coming and it is a season that usually enjoyed something cold to drink. More and more often many of us would favor to do this while maintaining intact faculties.
Data on the sale of drinks support this idea. Last 12 months, global sales of non -alcoholic beer increased by 9% size, to a trade group Hi. In 2025, the group predicts that zero -resistant drinks will exceed, but to develop into the second largest category of beer.
It’s not only a beer. Store shelves in stores dedicated to beer, wine and alcohol, probably also ensure the selection of alcohol -free options. The bars were tempted by the fashionable Mocktail menu. You may even organize a non -alcoholic trip to tasting around the wine country Napa Valley.
The startups played a large role in the sector growth. Over the past few years, investors have put on lots of of hundreds of thousands on promising craft beer, mixed drinks, mixed drinks, mixed drinks, alcohol and wines.
To illustrate this, we have developed a list of 21 global corporations financed over the past few years.
Crazy large market
The most famous brand among financed startups is Athletic Brewingwhose craft beers are now widely available in shops, bars and restaurants in the USA Whole FoodsApparently there is an IPA offer without alcohol, dark beers and options for reduced caloric ones So popular that it is ahead of atypical beer.
The company from Milford in Connecticut is also a favorite of VC, which collected almost $ 250 million in capital financing, with General Atlantic AND Neat Dr. Pepper Among his important supporters. A 12 months ago, the company was reportedly valued at $ 800 million.
While you possibly can associate non -alcoholic beer, wine and cocktails with a sober life scene, market research indicates that this is not a basic user base. Instead, consumers who drink sometimes also rotate in non -alcoholic options in cases of use, resembling avoiding a hangover, do stay awake or remain sober enough to go home.
The taste is also a large driver. While non -alcoholic beers and cocktails were once associated with pale imitations of a real thing, today’s offers compare much higher. In the case of products often valued in relation to alcoholic beverages, the Upstarts are also large in promoting the use of premium ingredients and the craftsmanship of a small party.
This is a marketing tactic Lyre’s Spirit Conon -alcoholic ghosts and a prepared cocktail brand, which is at least brought up Until now, $ 68 million for capital financing. It establishes a globally obtained collection of natural essences, extracts and distillates used to create ghosts that compete with a real thing. For 38 USD for a bottle of genie is also valued as a real thing.
Meanwhile, in the space of wine, in Paris French Bloom It breaks the shiny wines made of Dealcoholaryized Chardonnay and Pinot Noir with a similar momentum. Co -founders by the former Michelin guide Director and supermodel, the company is selling for Christmas events.
Everyone at the bar remained sober
After a 12 months Shaboosey Complement the charts With the song about “Everybody at the bar Get Tipsy” could appear inappropriate to see zero immune to Mock. But possibly there is a connection.
After all, a lot of what makes beer, cocktail or shot is not alcohol, but fairly experience around it. Think of a grill and beers or slippery mixtures under the umbrella by the pool. Even zero -resistant, it still has its charm.
In addition, though it Party Downtown near fifth Street It may sound like an explosion, many of us still have to get up and go to work the next day.