Sales automation startup Clay She collected $ 100 million in the C -financing round, which also doubles the company’s quote to $ 3.1 billion, the company said on Tuesday Crunchbase News.
AlphabetIndependent growth fund, CapitalHe led the round. Existing supporters Meritech Capital PartnersIN Capital sequoiaIN The capital of the first roundIN Pusher AND Boldstart Venturesin addition to a latest investor Sapphire VenturesHe also participated.
In particular, financing will happen only six months after Clay based in New York announced that she secured $ 40 million with a valuation of $ 1.25 billion Series B extension Directed by Meritech Capital.
In May, Clay finished tender offer Managed by Sequoia with a valuation of $ 1.5 billion. The latest infusion brings Clay to $ 204 million in total from the time it was created in 2017. The company told Crunchbase News that it “did not touch” the last round they raised.
The CLAYA platform goals to “transform” traditional sales and marketing operations, building automated work flows, which according to it might examine 1000’s of potential customers, personalize a large scale and discover the possibilities of revenues “which would be impossible to find manual”.
Integrates with over 150 data sources, and its AI agents can perform research tasks, corresponding to monitoring of mentions about competition in order to evoke personalized campaigns or analyzing satellite photos to count parking storage spaces as a predictor of customer matching.
The company also claims that it has developed what it calls “The role of GTM engineering (transition to the market). “
“GTM engineering represents the first real rescue profession and we think it will be another great category of tech work,” he said Kareem AminCLAY CEO and co -founder, in a written statement. Amin originally put on clay and a co -founder joined him Varun Anand in 2021
Anand said Crunchbase News via e -mail that Clay first invented the role of GTM engineering in 2023.
“GTM engineers combine the result of growth with artificial intelligence and automation to build income engines. We call it” engineering “because they operate in specific parameters for building scaled systems – but instead of software coding, they code revenues,” he said.
Clay raised the next round to drive GTM engineering growth and make “main” product modernization, including autonomous agents for research and messages, the ability to use the first page data and higher signals, according to Anand.
Although Clay has not disclosed hard revenues, she notices that her revenues are “on the right track this year in Triple.” 10,000 customers of the company include OpenaiIN AnthropicIN CursorIN CanvaIN Intercom AND Rippling.
For its part, Capital G said in Blog post That in the last 18 months he talked to over 100 sales and marketing leaders, he studied the past approach to the sale of sales and marketing, and predicted how AI would change to the market. His goal was to develop its perspective in the next era of technology of switching to the market.
“Ultimately, this work ended with our deep belief that Clay will become a de facto plane platform for the AI era,” he was Jane Alexander – which previously served as CMO Carta – and capital investor G. Head.
“For decades, GTM teams had to deal with a packet of point solutions that moved into pain points, but in the aggregate they created the monster of Frankenstein of detached tools,” they added. “For the first time Clay gives revenue teams one platform, from which they can start any campaign, limited only by their imagination.”