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Jose Rodriguez desired to follow in the footsteps of his father and build a profession in the pest control industry, so it was a dream come true when his brother Michael joined forces with him to start out to start out Pest brothers. Their strong bond gave the tone of flowering focused activities on building lasting relationships with clients.
“I don’t think there are many options where you can work with your best friend and the greatest cheerleader,” says Michael. “For me it was really the most important thing.”
It seems that in business with your best friend he will be your key distinguishing feature. Two show excellent teamwork, which is reflected in interactions with clients and many five-star reviews-securing their place on Yelp’s 100 best local corporations 2025.
“[Customers] Find us well, well brought up, “says Michael.” And the reason we are happy about what we do and who we do it. I think this is really the basis of all this. And then good things come. “
Attached to their brother -in -law, John, each member of The Pest Brothers brings something different to the table, including recruitment, marketing and industry experience.
Old School Building relationships He was the key to their early growth. The team sponsors golf tournaments in local schools and attend social events to not only create visibility for Pest Brothers, but also honor their roots.
“We were sponsors in a golf tournament for [my son’s] High school in which we receive many potential customers – says Jose. “We advertise anywhere because they are individuals who fed us when we didn’t necessarily reach the 100 best yelp.”
Despite this, the brothers knew that they may do more to strengthen Online visibility. They saw Yelp as an opportunity to draw more potential clients, and the investment paid off quickly. “We tried a free test [of Yelp Ads]And it was an absolute success – almost as if we turned the light switch and [leads] He began to swim immensely – says Michael.
They received such an influx of attention from the house owners that they decided to stop sending a snail mail, which may have a low success rate.
“Whenever we get an advantage on Yelp, it is about the speed of driving,” says Michael. “The sooner we will contact, the sooner we will get to this house, service it and win this lead.”
His presence yelp does more than GenerationHowever. It also builds trust and helps to rework potential customers into loyal, long -term regulars. Especially in the pest control and home services industry, the latest customer does not all the time mean one job. Each latest potential potential is a probability to create a repeated customer – and opportunities appear for Pest Brothers.
“These are people that if you do a good job, they reward you for a long time,” says Michael. “As for Leady Yelp, which I saw on our navigation desktop, the views on our website have increased by 576% in the last 30 days [since winning Yelp’s Top 100]. You talk about market awareness – it’s huge. This is viral, if I’ve ever seen him, so he was amazing to us. “
When you draw the attention of the recipients, Jose emphasized the importance of determining clear expectations, for example, treatment takes a very long time or when the customer sees the results. It is this sort of transparency that builds credibility, prevents confusion and Earns five -star reviews.
When the mistakes inevitably occur, the brothers recognize them with grace, personally reaching clients to repair all the pieces. “If someone calls you, you can definitely solve their problem as soon as possible,” says Jose. “It’s literally the heart of being a small business, [being] can do this. “
After building Pest Brothers from a double operation in one of the most trusted corporations fighting pests in the Miami region, co -founders Michael and Jose share what has helped them succeed in a competitive home services industry:
- Lead with trust. Customers expand trust when they allow you to into their homes and jobs. Be reliable, show when you say you’ll and treat every space with respect.
- Invest in relationships. They repeat customers And commands are the driving force of a service company. Learn people’s names, remember about their fears and treat each work as an opportunity to strengthen the connection.
- Use tools for smarter work. From routing software to Online reviewsTechnology can save time, improve performance and enable you serve customers higher. Use various platforms and tools to remain organized, react faster and build your popularity.
- Be adapted. Each job is different. Get able to adapt your approach and learn latest methods to stay competitive and efficient.
- Build a popularity that continues. Home services are greater than a solution to a specific problem. It’s about creating peace. When people know that you simply really care for your own home or company, they’ll trust you for many years.
Watch the above episode to listen to directly from Michael and Jose Rodriguez, and subscribe For review To get more from latest company owners and reviewers every Wednesday.
Editorial contribution of Jiah Choe and Kristi Lindahl