Opinions expressed by entrepreneurs’ colleagues are their very own.
Everette Taylor from an early age had a mentality of entrepreneurship, buying candies in a store and selling them for profit at school. At the age of 19, he founded a company that played its strengths and filled a area of interest in his community, Ez Events.
Taylor learned an essential lesson with a value when it was time to sell the company. About six months after the sale, he learned that the company was sold again – this time for much more cash.
“It was a really valuable lesson for me as the owner of a small company to understand my value, but also innovation and behavior interesting,” he says.
For Taylor, maintaining an interesting means testing the industry and discovering recent ways of development, while innovations will help entrepreneurs higher understand the value they carry to their fields.
This way of considering led Taylor through his entire profession. Now it leads as a CEO KickstarterWhere he not only transforms the way people think about social financing, but also creates recent opportunities for owners of small businesses around the world.
According to Taylor, there are three types of social financing: a donation based (akin to gofundme), based on capital (akin to wefunder) and based on prizes, which is a model used by Kickstarter.
“Kickstarter is social financing based on prizes or creative social financing,” he says. “We have people who do everything, from film and theater to comics, games, fashion, technological products, music. But you don’t give up any percentage of your company.”
Crowdfunding, based on prizes, authorizes the founders to keep up full ownership, test their ideas on the market and build loyal communitiesEverything without giving up capital or debt.
“Thanks to Kickstarter you have 100% of your company,” says Taylor. “This is money without a crime. And you can collect an amazing amount on the platform-even more than you could get from increased risk.”
Kickstarter might be a breakthrough for owners of small firms from Limited Access to capitalIs it because of the lack of credit history or limitations of bank loans. Taylor saw first hand how small firms use the platform not only for survival, but for scaling, from a black ice cream store in Richmond, Virginia, to the space of a gallery led by artists in Chicago.
Despite this, growth in Kickstarter does not occur overnight. Taylor emphasized that a successful campaign to lift funds requires greater than a great idea. “Kickstarter is a business. At the end of the day, regardless of whether you are creative, what is your origin, you must have a real market strategy,” he says.
To facilitate this process, Kickstarter recently launched tools that support creators before, during and after their campaigns. From the option of installment payment to pledge managers who support shipping, taxes and allowances, the platform is not just a start, but the entire ecosystem.
“Thanks to these tools, we allowed people to succeed during the whole journey,” says Taylor.
These innovations come from gathering feedback from founders, clients, supporters and communities. For Taylor, Kickstarter’s contribution is obligatory. “You must have hard skin,” he says. “You must accept all the good and evil that comes with this path. For me I love opinions because I try to be a better person every day.”
As for what he wishes to grasp more people about crowdfunding, Taylor emphasized that this financing method is not a charity. “It doesn’t beg for money,” he says. “You provide value to the world. You bring something new, something valuable that people want to support or have for yourself.”
Since reversing candy planning and events after running a platform, which helped the creators collect billions of financing, Taylor’s advice for current and future entrepreneurs is easy and powerful:
- Start with what you have. You don’t need external financing or fancy references to build something significant. Use your talent, Find your area of interest And take the first step.
- Keep ownership. You don’t have to offer up capital to develop. Social financing offers creators a path for raising capital, maintaining control and building community at the same time.
- Discover your value. Do not underestimate what you build or satisfy less. Regardless of whether this is your first company or your tenth, trust your vision and support it with a strategy.
- Be interesting and let yourself be learned. Any failure, sale and A review is a probability for development.
- Pen with a blow. Business is not only products; It’s about people. When you build something that satisfies the real need, support will occur.
Watch the recent episode above to listen to directly from Everette Taylor, and subscribe For review To get more from recent company owners and reviewers every Wednesday.
Editorial contribution of Jiah Choe and Kristi Lindahl