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Social media place every aspect of our appearance under a microscope, and uncertainty is more visible than ever. You are not only apprehensive that colleagues will notice a bald place or a gray patch – everyone can see every thing about you online.
But, as every experienced entrepreneur knows, small problems could cause great possibilities. Scroll 10, the beard dye brand uses this tension. Working with the musical and entertainment tycoon DJ Khaled, the brand turns the crisis of confidence into a development strategy-greater confidence for clients, while directing the result.
Everything he does is win
The best celebrity partnerships occur organically, and this is no exception. Khaled was already a customer with 10 customers before he became a spokesperson, using the product commonly.
“I use this product every day – especially when I get a hairstyle,” he says. “When we did this, they let me test it, and even gave me one to use before my official box was ready.”
It compares the dye to your favorite petals or sneakers – something you reach without pondering twice.
But for Khaleda, the product itself is only a part of the draw. What really attracted him to scroll 10 was the team behind him. The brand was introduced to the market in October 2023 by the potential Beauty Carolyn Aronson, an entrepreneur Jeff Aronson and a friend from music khaleda fat joe.
“Fat Joe is my brother,” says Khaled. “He supported me from the first day, so when he brought me a chance to help sell the product that I already love, it was not without thinking.”
Khaled also has deep respect for Aronsons and the Empire, which built hair care, calling Carolyn a “queen”. Carolyn, born in Puerto Rican, an entrepreneur, turned her experience as a hairdresser and owner of the front room into a global brand.
She assumed that it was 10 hair in 2005, the best known for a wonderful product to vacation, and developed it in power value $ 500 million a yr.
Her husband Jeff is the president and brings leadership experience as the founding father of Cash4gold and an early investor on Twitter, Airbnb and Stripe. He joined the tenth in 2017, helping to scale the brand next to the Carolyn vision.
“What they built is a winning team”, Everything I do is win The rapper says. “I think that the winners should cooperate with the winners and create more winners.”
Until now, Khaled’s beard dye has survived the standard, which he agreed with the 2010 hit, becoming a bestseller in the Ambassador Celebrity line, which also includes Travis Kelce.
“Main key”
Khaled built an identity on slogans, one of many the reason why the Rewind team desired to cooperate with him. From “My the Best” to “Other”, the man has long invented the right way to use classic marketing techniques of short, unforgettable slogans to the social media era. In the case of his “real black” beard dye, Khaled landed on “Why is it worth fighting when you can predict time.”
“When I come up with something like this, this is not a slogan – it’s from my heart and soul,” says Khaled. “Rewind simply strengthens the glow that God has given us. Like a fresh hairstyle – do full work, let the hairdresser do your things. Music, fashion, lifestyle – all this is art, and hairdressers are also artists.”
But the key to Khaled’s success is not only his talent for catchy slogans-he is his immeasurable, contagious confidence. And it is Rewind that is attempting to sell.
“Certainty is beautiful,” says Khaled. “It’s divine power that tells you, “Yo, you possibly can do it” And it reminds you of who you are. When you build this confidence, it will help you only in everything you want to achieve. “
For khaled – and countless others – looking good is a key a part of this confidence. But it isn’t just about turning the head. It is about maintaining the level of perfection and, as he put it, “maintaining the blessings that God gave us.”
“We’re talking about beards and appearances, but I see it deeper,” he says. “God made us beautiful – with or without a hairstyle – but it’s like having a beautiful house and not cut grass, watered plants or look after a mango tree. You must support them. The same with beard and hair – this is the best way to break it down.”
Social media place every aspect of our appearance under a microscope, and uncertainty is more visible than ever. You are not only apprehensive that colleagues will notice a bald place or a gray patch – everyone can see every thing about you online.
But, as every experienced entrepreneur knows, small problems could cause great possibilities. Scroll 10, the beard dye brand uses this tension. Working with the musical and entertainment tycoon DJ Khaled, the brand turns the crisis of confidence into a development strategy-greater confidence for clients, while directing the result.
Everything he does is win
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