Capations, an application for creating and editing video powered by artificial intelligence for content creators, which until now secured over $ 100 million in the valuation of $ 500 million, is rebrandia MirageThe company announced on Thursday.
The recent name reflects the company’s wider ambitions to grow to be an AI research laboratory, which focuses on multimodal fundamental models specially designed for short -term video content for platforms such as Tiktok, Reels and Shorts. The company believes that this approach will distinguish them from traditional AI models and competitors, such as D-ID, Synthesia and the first time.
Rebranding can even unify the company’s offer under one umbrella, combining the flagship AI video platform, inscriptions and recently launched Mirage Studio, which supports brands and promoting production.
“The way we see it, a real race about AI has not begun. Our new identity, Mirage, reflects our extended vision and commitment to redefining video categories, starting with short videos, through research and models AI Frontier,” said Gaurav Misra general.
Sales for Mirage Studio, which was launched in June, focuses on enabling brands to create short ads without relying on human talents or large budgets. Simply sending an audio file, AI generates video content from scratch, with AI generated background and non -standard AI avatars. Users may send a selfie to create an avatar using their similarity.
According to the company, what distinguishes the platform is its ability to provide AI avatars, which have natural -looking speech, movements and facial expressions. In addition, Mirage claims that it is not about the existing warehouse, voice cloning or lip synchronization.
Mirage Studio is available as a part of a marketing strategy, which costs $ 399 monthly for 8,000 points. New users receive a 50% discount for the first month.
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Although these tools will probably profit brands that wish to improve video production and save some money, in addition they cause concerns about the potential impact on the creative working force. The growing use of artificial intelligence in commercials caused slack, as will be seen in the recent Guess promoting in the July Print edition of Vogue, in which he contained a model generated by AI.
In addition, because this technology is becoming more advanced, the distinction between real and deep movies is becoming more and harder. For many people, this is a difficult pill, especially considering how quickly disinformation can spread today.
Mirage has recently dealt with his role in Deepfake technology in Blog post. The company recognized the real risk of disinformation, while expressing optimism as to the positive AI video potential. He mentioned that he had introduced moderation funds to limit improper use, such as stopping impersonation and requiring consent to make use of the similarity.
However, the company emphasized that “the project is not all”, and a real solution is to support “a new type of media skills” in which individuals are approaching video content with the same critical eye as with messages.