Indrive, known for its Journal Model in Asia and Latin America, introduces a “supeapital” strategy directed to the markets of Frontier-sending out outside the cabins to provide day by day vital for its users.
Starting from the supply of foodstuffs in Kazakhstan, Indrive plans to develop into many industries in the next 12 months in the highest markets, including Brazil, Colombia, Egypt, Pakistan, Peru and Mexico. The change appears on the heels of over 360 million application downloads and 6.5 billion transactions around the world, which allows its position as The second mostly downloaded driving application in the worldFor Uber, from 2022
“If customers use you more often, of course they stay longer, they are more valuable in the ecosystem and are generally more loyal,” said Andries Smit, Business director in Indrive, in an exclusive interview.
Indrive selected the supply of foods as its first expansion movement after seeing a rapid growth in the delivery segment-from over 41 million orders accomplished worldwide in 2024 and over 14 million in the quarter of 2025-what makes it one of the fastest categories in the company’s portfolio.
An organization from California in California has launched a food supply service in Kazakhstan, offering over 5,000 products with a 15-minute delivery promise. Early pilots in the Central Asia country brought a net promoter results of 83% – signaling high customer satisfaction – and on average five food orders per user per 30 days, the company said.
Smit told Techcrunch that Indrive uses a dark food market model in Kazakhstan, and most items focus on ready-made meals and about 10% consisting of fresh products-part of the strategy of accelerating customer retention. He added that the model will differ in other regions in which the company is open to local partnership, especially in markets with a dense network of stores with mother and pop.
Without sharing the details, Smit said that the company has added 30% more dark stores in the country since August.
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Why is Kazakhstan the first market?
Indrive currently operates in 982 cities in 48 countries around the world and leads in eight of them. But why did he select Kazakhstan as the first market of his supeapital movement?
Smit told Techcrunch that the company decided to do this after seeing “huge growth” in consumers running a number in the country, which is the largest economy in Central Asia. Indrive also has the largest variety of employment in Kazakhstan, serving as the central center of its research and development and surgery.
Indrive didn’t reveal specific growth indicators for its activities in Kazakhstan. However, the recent report of the Dealroom, published in cooperation with the Astana Hub Technology Park supported by the Government, excellent that the company has recorded a 44% increase in the country in the last 12 months.
The report also valued the Kazakhstan technology ecosystem for $ 26 billion-18-time jump from 2019-what suggests a rapid increase in local startups, financing and digital services.
Kazakhstan already has food delivery applications to satisfy a part of the demand. Nevertheless, Indrive wants to win the market mainly with inexpensive prices – aimed at being Aldi from online foods.
“There is access and inequality, and even problems with access to some foodstuffs,” said Smit. “Some of our conscious costs do not buy from the right places or do not buy the right goods, and they recognize it, but they think they have no other choice.”
Super-APP: difference or déjà vu
Many corporations have tried to succeed thanks to great applications. While some, like Wechat and Gajek, found success, others – including the finish – have He fought for adhesion.
Smit, who collaborated with WeChat in his previous role in 2016, experienced how integrated experience in the Chinese application works well. Techcrunch said that by using his knowledge and using the possibilities of artificial intelligence, Indrive plans to justify the supeapital strategy. He said that AI integration would help bring personalization to users and provide services to disabled people and people with lower reading skills.
In November 2023, Indrive announced the arm of the enterprise, fusion and acquisition to invest up to $ 100 million in the next few years. Smit told Techcrunch that from this undertaking about 30% was already implemented in the super-application strategy.
Business Invested in Pakistan’s Speut -Tup, Krave Martin December as a part of this undertaking. However, there is no specific schedule when the Indrive application will offer food supplies to users in Pakistan.
Arch competing with Indrive Uber also expanded its service portfolio, adding branches akin to food supply via Uber Eats on chosen markets. Smit said that Indrive is directed to one other segment of shoppers – one that Uber often does not serve – although in some regions there is some overlap.
“In general, we really support and play in a costly consumer,” he said.
India as a “puzzle” market
In addition to border markets, including Kazakhstan, Indrive has been operating in India for some time, competing with Uber, in addition to with family players akin to Ola and Rapido. However, the company didn’t take away the Nation of South Asia. Uber even piloted the version of the India auction model in India, trying to recreate the approach.
APPFIGures only shared TechCrunch data show that Indrive saw 1.07 million less downloads compared to the same period in 2024 by 22.6%. However, Uber added 8.02 million downloads, by 60.6%, while Ola obtained 1.55 million, which is an increase of 13.2%. Rapido appeared as the fastest growing player, with 14.9 million additional downloads-an increase in 80.9%.
“India is a puzzle for us,” said Smit Techcrunch. “India is still growing and we are focused … We decided to focus very quickly on key cities where we really think we want to act hard.”
The company is testing various models, especially in the freight industry, although it is known for enabling riders to bargain with drivers. They include various payment mechanisms for drivers to pay every day and even with a specific rate, said Smit.
Indrive faced early challenges and initially suffered a limited success-nave in markets akin to Pakistan, where he later became a leading driving platform after Uber left.
“We had sleeping markets, on which the markets drifted, and then in any case, perhaps one of the competitors,” said Smit.
Techcrunch told several riders and drivers in India that safety concerns were a key reason why they now not prefer to use Indrive. Some drivers have found that the bidding model of the application was used by riders – and in some cases even by other drivers pretending to be riders, who tells them to their peers through aggressive bargaining.
Smit said that the company is prioritizing customer security and service.
“Yes, we must do much more in an interview with this perception of safety and teaching and education of our drivers and passengers,” he said.
Next panels are planned
Indrive plans to extend the supeapital offer by launching latest services tailored to the needs of the local market. Smit told TechCrunch that they will include financial services. One example is already in the markets, including in Brazil and Mexico, where drivers can Get access to small loans via driving applications. He added that the company is investigating ways to extend it to passengers – and potentially to small corporations involved in delivery, added the executive director.
The company also plans to examine a service enabling micro-mobility, enabling consumers to connect with local corporations and public transport services.
“We want to be specific to the city and it can be a bouquet of various services,” said Smit. “We want to capture the key branches, to which we have the opportunity, which we know and are very close to our core … but if we do not have experience in running, in the case of this type of service, we will definitely just cooperate with the right player.”