Opinions expressed by entrepreneurs’ colleagues are their very own.
Lawrence Longo He is sure of one thing: America needs a great national pizza brand.
Not only the chain, which is slices, but the name, which implies the quality, heritage and variety of taste, after which individuals will travel. “Our goal is that premium slice shop in America,” he says Influence of restaurants host Shawn Walchef.
This mission is at the heart of his work Prince St. Pizza from one store to the brand with locations across the country.
The story began in a block of flats in the Soho district in New York, where the original Pizza Prince St. It has been attracting crowds for years. Pepperoni’s square slice is an icon: a crunchy, overflowing curls and a dripping taste.
Longo was a fan before he was a partner. “I used to enter as a client,” he says. “I loved pizza; I loved energy in the store. I felt how much it means to people.”
This combination turned into conversations. Longo met the owners, learning not only about the rules, but about pride and history. “We began to talk about what it could be,” he recalls. “I told them:” It’s not only a shop with pieces. It’s a brand that may mean something in every city. “
In the end, this dialogue became a partnership, justified by a common commitment to maintain an intact product and culture. Now the expansion is true. This interview took place in the new Pizza Prince St. In Las Vegas, just a few steps from the belt.
The crowd here is a mixture of residents and guests, but the slice in the hands tastes like in Soho. “This is a goal,” says Longo. “No matter where you are, when you bite it, you must feel such as you were in New York.”
The Las Vegas store is just one of several recent locations, each chosen fastidiously. “We’re not going anywhere,” he explains. “We are looking for cities where Prince St. can fit and continue to stand out. And then we are building the right team to protect what makes him special.”
For Longo, it is not just about enlargement. It’s about creating a national pizza brand without losing the soul of the original.
Another great American Pizza brand
Degree of Prince St. Pizza is getting larger and the rush is real. New locations open in markets corresponding to Miami and Dallas. Each of them suits the quality and culture of the original SOHO store. Celebrity clients have turn into a part of history. Usher. Adam Sandler. Dave Portnoy. There are no photos. They enter because they like pizza.
“They try and come back and like the brand,” says Longo. Being in cities like New York, Los Angeles and Chicago means crossing paths with individuals who live for good food, no matter whether or not they are famous or not.
Hałas also brings growth. “The larger you get, the more haters you get,” says Longo. “You can’t listen to the noise. You want to listen to everyone, but you just have to keep your head, worry about yourself, do the best job you can and focus on your clients.”
This way of pondering allows Longo to proceed to develop without losing taste and culture, which made Prince St. Pizza was a destination.
Each recent store is one other opportunity to prove that Premium Slice Shop may be scaled at the national level without losing what has done it unique.
“Every time you open a new restaurant, you learn something new about your brand,” says Longo, “and we are only better and better.”
This is the same goal that he set from the very starting – to take Prince St. Pizza from one store in New York to a real domestic brand. And for Longo, the recipe for getting is easy: protect the product, protect culture and give slices for which it is price traveling.
ABOUT Influence of restaurants
Influence of restaurants It is provided by toast, a powerful restaurant system and a management system that helps restaurants improve operations, increase sales and create higher guests.
Toast – driving successful restaurants. Learn more about Toast.