Technology is rushing forward and society is struggling to sustain. Masha Bucherfounder and family doctor First day ventureshas built her company around filling this gap, combining enterprise capital with practical PR to help portfolio corporations not only raise money, but also cut through the noise.
Day One has supported corporations comparable to World, Superhuman and Remote.com from the starting, and 12 of its portfolio corporations have achieved multi-billion valuations.
Today on the Equity TechCrunch Podcast, Rebecca Bellan sat down with Bucher to talk about why traditional PR is breaking down, how he selects founders, and why every startup founder now needs to be chronically online.
Listen to the full episode to learn about:
- Why Bucher thinks being a VC makes her higher at PR in the first place, and why the traditional PR model is “missuited” for startups.
- How it vets building teams and finds the “most exceptional founders.”
- Why founders cannot just select one platform anymore, along with Bucher’s easy – and potentially controversial – advice for getting began on social media.
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