This is part 1/9 of the “Write Your Business Plan” series: Part 3: “Selling Your Product and Team” Series.
Ask any investor and they’ll let you know that the most vital a part of any business they pitch to them is the entrepreneur behind it.
The management team section of your business plan is where you tell investors who you and your team are. This section is absolutely crucial because, ultimately, investors wish to make sure that their money will likely be in good hands. Having said that, this is not the time to be modest. You’ll wish to be the biggest cheerleader for yourself and your team. Be sure to incorporate these key elements of each person’s biography in your summary.
- Education and special skills: Impressive educational credentials and certifications will assure investors that you just know what you are doing.
- Employment: Describing your previous skilled experience in related fields is a huge advantage.
- Roles: Detail which specific parts of the business each of you will likely be responsible for.
- Achievements: Don’t brag, but don’t hesitate to share if you or any of your team members received patents, achieved record sales growth, or had other big achievements.
- Personal information: Companies are run by people, so be specific about why being a a part of this company is necessary to you on a personal level.
Read on for great information on how an executive summary can turn the tables and attract investors, or order a copy of Write Your Business Plan from the (*3*) Bookstore.