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As AI becomes an increasingly powerful technology across several industries, many of us have began wondering how we will leverage the potential of AI to streamline our operations and increase conversions. Entrepreneurs and sales leaders have a powerful AI tool at their disposal that may revolutionize their sales pipelines in 2024: custom GPT.
While many sales teams have already began using OpenAI’s generative LLM ChatGPT tool and other programs for parts of the sales process reminiscent of creating emails and offers, custom sales GPTs can take this automation to an even deeper level.
ChatGPT will be a great place to begin for business leaders and salespeople to automate their workflow, but custom GPTs allow them to create automations that specifically address the needs and challenges of their on a regular basis lives. In this manner, custom GPT tags are not a “shortcut” for entrepreneurs and sellers, but a invaluable tool they will use to enhance their work.
What are custom GPT tags?
Introduced in 2023, GPT tags are essentially a specially trained version of ChatGPT that individuals and businesses can adapt to their individual needs and goals and require little or no coding. Nevertheless, users have more control over the results of custom GPT because the behavior of those models will be permanently modified using custom instructions during the build and training process, and further configured using advanced GPT wizard settings.
The most important difference between custom GPT and a regular chatbot is that custom GPT pulls data from a personalized data source. For example, a custom GPT tag will be trained based on company data and often asked questions, allowing the model to offer more detailed answers.
While tools like ChatGPT will be useful for creating generalized templates and may even be made more specific with specialized prompts, custom GPTs offer an unparalleled level of customization, making them invaluable tools for sales teams. When using a custom GPT tag, the user does not have to specify the information to make use of in the prompt – the bot will robotically return to this data.
What are the use cases for custom GPT solutions in sales?
Automated workflow tools like Zapier have even began offering the ability to integrate custom GPTs into workflows via API. Including custom GPT with Zapierbusiness leaders can connect their personalized models to other applications reminiscent of calendar apps, email, and CRM platforms so they will have a dedicated, personalized AI assistant that meets their needs.
One of the easiest ways to implement custom GPT tags in your sales operation is to make use of a model to create automated email responses to incoming messages. For example, if your company is running a promotional campaign, you may train custom GPT to organize replies to outgoing emails. To gain the knowledge you are training a model, you may upload files containing promotion information, often asked questions and even a style guide. This ensures that the model will create specific and accurate answers consistent with the brand’s identity and message.
While you may configure custom GPTs to do all the work for you and reply to queries robotically, many people have found that it is best to not rely on complete AI automation. The human team should proceed to make sure quality during these stages of the sales process, checking for elements reminiscent of grammar, formatting, and personalization that the model may not find a way to correct the first time. It’s value noting, nonetheless, that having your sales team quickly read through a draft created by custom GPT will be much more time-efficient than creating every little thing from scratch.
Businesses can use custom GPTs to create custom chatbots that will be integrated into their website’s interface. This functionality allows potential customers to ask the chatbot specific questions, which might then be answered using the knowledge base made available to it during the training process. A custom chatbot is a smart way for a company to reply often asked customer questions because GPT will be available to potential customers at virtually any time of the day.
What are the sales advantages of custom GPTs?
One of the most vital advantages of implementing custom GPT tags in your sales operation is that it allows you and your sales team to spend more time on qualified leads. Continuing with the email example, if a company sets up a custom GPT tag to create responses to requests for more information, it will possibly automate the delivery of the information a prospect must develop into a more informed, interested prospect able to convert.
Moreover, as with virtually any type of AI automation, custom GPTs are a way for firms to enhance customer support. Because the custom GPT tag supports easy interactions, potential customers can expect faster responses. When it is time for the salesperson to develop into more involved in the process, the customer will receive a higher service because the sales team can focus solely on customer support and not on the earlier a part of the sales pipeline.
The great point about custom GPTs is that, as their name suggests, they will be tailored to the unique needs of each company. The number of uses that custom GPTs offer entrepreneurs has made them an incredible tool in the sales process.
From increasing the efficiency of your sales teams to enabling them to offer superior customer support to qualified prospects, the advantages of custom GPT tags for sales will be profound and far-reaching. It’s time to embrace this recent AI automation paradigm and maximize your sales potential.