The 3 main mistakes companies make when using artificial intelligence that limit their return on investment

The 3 main mistakes companies make when using artificial intelligence that limit their return on investment

The opinions expressed by Entrepreneur authors are their own.

I used to be recently talking to a friend who serves as the CTO of a mid-sized company, and I used to be struck by his sudden shift in perspective on artificial intelligence. Despite initial skepticism, he now believes that artificial intelligence (AI) will revolutionize his industry. However, his main challenge was convincing the remainder of the leadership team to adopt an AI roadmap. This scenario is not isolated.

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Last 12 months we saw approx shortened noise cycle around AI, which has led many leaders to query whether investing in AI can actually deliver commensurate returns. These fears are not unfounded. VC firm Sequoia Capital recently estimated the AI ​​industry spent $50 billion on Nvidia chips last 12 months to coach AI models, and yet it only brought in $3 billion in revenue.

Despite this disparity in investment, Sequoia hypothesized that AI is likely the “greatest value creation opportunity” humanity has ever known, comparing its impact on business to that of the shift to the cloud. However, unlike the cloud, which has replaced software, AI has the potential to interchange services, for which the VC firm has estimated the total addressable market to be in the trillions. This is the reason why tech giants like Microsoft and Amazon proceed to do it double the AI investment.

With so many competing narratives about the way forward for artificial intelligence, it’s no wonder companies are unsuitable about the best approach to integrating it into their organizations. The problem is that most leaders still view AI as software or a tool, moderately than its ability to perform at a human level. Here are three common mistakes I see companies making when it involves implementing an AI roadmap.

Underestimating and limiting the potential of AI

Artificial intelligence is commonly seen as a tool or software, but because it may well create and reasonhas the ability to interact in a human-like manner. Like a junior worker who gets higher at his job with experience, AI can learn from its interactions and refine its methods to enhance its efficiency and take on more time beyond regulation.

For this reason, leaders who view AI as “smart people” moderately than software are higher equipped to appreciate its full potential. Think about your organization’s organizational chart. If you have written down the skills and tasks associated with each worker, you’ll be able to start to visualise where AI might be trained to enhance or automate these tasks.

According to a Stanford University study, artificial intelligence already outperforms humans in areas corresponding to image classification, visual reasoning, and even English comprehension. recently published AI index report. As of 2023, the report found that AI has surpassed human levels in several benchmark tasks, helping staff be more productive and produce higher quality work. Another study from the University of Arkansas demonstrated artificial intelligence he was superior to humans in standardized tests of creative potential.

However, unlike humans, AI scales effortlessly as business demands increase, handling workloads without the physical and mental limitations of humans. Embracing AI in this manner means rethinking our team structures and workflows. It involves training teams to work with AI to empower their roles and support innovation.

This shift in perspective is key because it gives leaders who is probably not used to implementing technology on their own an innate understanding of the best way to best leverage AI across the organization.

2. Trying to mimic one other company’s AI use case

The more you begin pondering about AI as smart people, the more you may realize how individual an organization’s approach needs to be to creating an AI roadmap. I wish to think of AI implementation as onboarding recent team members who have to fit the specific dynamics of your organization.

Take human resources for example – one company may employ 10 people; the next only three, even if they are the same size. This difference is not only about company size or revenue. It’s about how these companies have evolved.

Each company has its own unique structure, culture and needs. To fully exploit the potential of generative artificial intelligence, – PwC reportedenterprises must leverage its ability to adapt to specific company needs and avoid the use case trap.

Of course, there are general use cases for AI, especially when it involves improving customer support or sales. However, when considering deeper integration of AI into a company’s operations, the approach needs to be custom-built moderately than copied and pasted from external case studies.

3. Buying ready-made products – not tailoring AI solutions to your needs

There are some great off-the-shelf AI products like ChatGPT, Dalle, and translation tools that solve specific problems in your small business. The challenge with investing in a boxed AI solution is that many leaders fail to see how AI can improve operations at a system level.

The real power of AI lies in its ability to fundamentally transform your operations, not only perform isolated tasks. PwC AI Predictions Report for 2024 states that many companies will find an attractive return on investment in generative AI. However, few will achieve transformational value from this – the biggest barrier is the inability of leaders to maneuver beyond box solutions and rethink the way they work with AI.

When creating an AI roadmap, leaders must first conduct a thorough assessment of their company’s processes. This means identifying areas where layoffs occur, recognizing outsourced tasks that might be automated, and identifying where the company is investing heavily in human capital. By understanding these dynamics, leaders can tailor AI solutions to fulfill the needs of their business and transform the way it operates.

The more I talk over with company leaders about integrating AI into their companies, the more obvious it becomes that we as leaders need to alter our perspective. When we view AI not only as a technological improvement, but also as an implementation of intelligent people, we are higher in a position to integrate it into our internal operations, while increasing efficiency and human ingenuity.

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