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They say content is king – but not all digital content is created equal. While most digital content may help increase awareness of your brand, the most respected content is designed to attract warm leads who are ready to purchase from you.
Of course, even the best content will not lead to a purchase on the first contact. The marketing rule of seven indicates that on average, consumers need to be exposed to your message at least seven times before they determine to make a purchase. While this may increasingly be a common occurrence, strong digital content will go a great distance towards lowering this total.
1. Email campaigns
Email marketing stays one of the only methods of communicating with warm leads and staying in touch with current customers to ensure they buy from you again. Not only are emails read much more often than other types of content, but their average return on investment is higher compared to other options.
According to the HubSpot blog, most marketers see the average open rate 46-50% and a 2.6-3% click-through rate – numbers that far exceed engagement rates from social media and other popular forms of content.
Even if they consist mainly of previous customers, email lists are an essential marketing tool because they consist of individuals who have agreed to receive additional communications from you. This fact alone makes them much more qualified leads than someone who by chance stumbles upon your blog.
2. Personal engagement on social media
While the overall engagement and reach of many social media platforms has declined, there is still a lot to be said about the potential these platforms offer to foster one-on-one connections with your warmest prospects.
When marketers strategically comment on other people’s posts, actively participate in relevant groups and conversations, and respond to comments and messages they receive, it helps create meaningful dialogue with their goal audiences.
By combining this personalized engagement with relevant, credible content (including videos, surveys and more), you possibly can leverage social media to generate warm leads.
3. Cost calculators
Most corporations have at least some kind of content marketing strategy for the website, which is often focused on blogging. A blog could be undeniably useful in building website positioning and domain authority, but depending on the type of content you create, it won’t at all times provide warm leads to potential customers.
However, if your website content focuses on customers who are already ready to buy, you possibly can significantly increase your sales potential – and one of the best ways to do this is to use a cost calculator.
From calculating the cost of transporting your automotive across the country to determining how much it might cost build your individual websitethese tools are inherently targeted at warm leads who are ready to make a purchase decision. In this case, providing useful budgeting and planning information directly influences the user’s purchase decision, providing an effective way to reach warm leads.
4. Webinars
Webinars have develop into an increasingly popular option for digital content, and for good reason. When webinars are promoted to the right audience, they’ll develop into much more engaging and attractive to potential customers than a blog post on the same topic could be.
The mere fact of displaying the content in an audiovisual format makes the webinar feel like an event in itself. With an engaging topic and skilled presenters, you possibly can build a large audience. And when the webinar topic itself is related to your offer, you possibly can naturally help viewers solve their most pressing problems.
Webinars could be even simpler when combined with other content, corresponding to an e-book or additional video lessons. If done appropriately, webinars could be a great source for collecting email addresses and other information from warm leads who are most definitely to have an interest in your services.
5. Software demo
Admittedly, this digital content option doesn’t apply to every industry. However, there are many software services corporations that handle every thing from tracking logistics and customer relationships to managing the back-end of a website.
A software demo gives warm potential customers the opportunity to check out the service before they determine to purchase. First-hand interaction and experience with the software is ultimately much more persuasive than a series of sales calls because it helps buyers clearly determine whether a product is right for them or not.
So it should come as no surprise that free trials that you possibly can opt out of are awesome Conversion rate 48.8%.. It is also value noting that corporations that do not sell software can make the most of similar “trial” options, corresponding to a two-week trial period of their services. Trials and demonstrations appeal to the warmest buyers, who often use them to finalize their purchasing decision.
While recurrently updating your blog or social media profile could be useful as part of your content marketing strategy, it is vital for brands in each area of interest to focus on the types of content that can deliver the biggest return.
By focusing primarily on the types of content most definitely to attract warm leads, you possibly can turn more leads into sales and maximize the success of your content strategy.
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