Customers opinion have change into an essential a part of the buyer’s journey and branding strategy.
According to Forbes, positive reviews and testimonials can significantly increase brand trust and credibility. Reviews provide social proof that a company delivers on its guarantees. They show real customer experiences and build trust with potential buyers.
This article outlines eight proven strategies you should use to leverage customer reviews to improve brand awareness and trust. By implementing these tactics, you’ll be able to showcase your repute and increase your visibility. Let’s look at them in detail!
1. Add reviews to your website pages
One of the only ways to use customer reviews to increase brand awareness is to prominently feature them on key web sites.
This ensures social proof and builds trust among visitors.
Here are some of the top sites where you’ll be able to add customer reviews:
- Home: Add a review slider or review widget to showcase your brand’s satisfied customers. This provides fast social proof when visitors first land on your website.
- Prices or product pages: Reviews help address customer concerns about value or quality. Include relevant reviews on pricing pages or next to product descriptions. You may add short review snippets to your checkout page to give customers a higher sense of their purchase.
- Dedicated page with testimonials or reviews: Create a page with all of your best customer reviews. Link to this from the navigation menus to make it easier to find.
By displaying customer reviews prominently on high-traffic sites, you strengthen your brand’s image and credibility. Visitors see that real customers vouch for you.
2. Create social channels
One useful way to highlight i add reviews to your website is to use a social feed plugin.
A social feed is a stream of social media posts embedded in an attractive way on your website. You can feature your channel, specific posts and content from various social media platforms, or add content from your audience.
Integrating reviews through social channels makes displaying customer reviews incredibly easy. What’s extra impressive is that the reviews are dynamic and will be traced back to the original creators. Plus, there are programs help turn on real social media reviews on one page without having to add them manually.
Integrating social media reviews into your website is a incredible way to increase conversions and sales using social proof.
3. Feature in emails and newsletters
Including curated customer reviews in your email newsletters and drip campaigns is a smart way to showcase social proof right in your subscribers’ inboxes.
You don’t need to send a dedicated review email; relatively, strategically add one or two reviews (and rankings) to your typical newsletter.
The most significant thing is to act selectively and strategically. Select one or two very positive and detailed reviews that align with the topic or offer highlighted in this email. You can place reviews in a callout box or block of text to make them stand out from the predominant content, or you’ll be able to add a link to them.
For example, you would attach a rave review of a newly launched product to your product information email. You may add a review praising customer service in a drip campaign focusing on your service offering.
Visual elements equivalent to a customer’s name, photo, rating or quote may help draw attention to reviews. However, make sure they do not distract from the most significant email content or overwhelm subscribers. Emails that showcase authentic customer stories and experiences can thus help strengthen trust and relationships with you goal group.
4. Share on social media
social media provides an excellent platform for sharing customer opinions and testimonials. This allows you to showcase social proof and build credibility with your audience.
Make adding reviews to your social media accounts a a part of yours content strategy.
Post snippets and quotes from positive customer reviews across all of your social media channels with the content calendar tool.
The key is to improve content distribution by sharing reviews on Facebook, Instagram, Twitter, LinkedIn and more.
For example, pull out a striking one-line text from a five-star review and use it as a caption for an eye-catching Instagram photo. You may post a short video review from a satisfied customer on Facebook.
Take advantage of user-generated content by reposting customer photos of your product. Always ask for permission and show them appreciation. This shows that real customers enjoy your brand.
5. Create ads that focus on reviews
One effective way to use customer reviews is to turn them into advertisements. This allows you to present real customer experiences to recent potential buyers.
Start by identifying the best and most enthusiastic reviews. Look for ones that highlight specific advantages of your product or service. Then mix your review snippet with the appropriate image or video to create your ad.
For example, an outdoor equipment company might accept a review that raves about the lightness and durability of its backpack. They can then use this text and the backpack image in an ad to highlight these features.
This kind of paid promotion helps increase credibility. Potential customers find reviews more authentic and trustworthy than standard advertisements. Seeing your customers’ natural perspective increases the likelihood of their engagement and conversion.
6. Add reviews to your packaging
A wise but rarely used idea is to add customer reviews to product packaging.
You may hang tags with a review fragment on product packaging.
Printing a number of positive customer reviews on product packaging essentially gives them a advice when they evaluate a purchase in store or receive an order.
When selecting packaging reviews, select people who are short and effective and highlight the most significant benefits of the product.
Periodically rotate different reviews to present different perspectives. Thanks to thoughtful selection, product reviews printed directly on the packaging can significantly help build credibility and increase sales. They also add a human touch that individuals will appreciate.
7. Highlight it in your sales materials
This is a great tip for your sales team: add customer reviews to your sales materials equivalent to sales presentations, brochures, flyers and more. Positive customer reviews included in these materials provide social proof and build trust with potential recent customers
When creating sales materials, consider adding a “Testimonials” or “What Our Customers Say” section that features positive customer quotes and stories. You can download them directly from online review sites or collected testimonials. Highlight the most relevant, rave reviews from your ideal customer profiles.
Visual elements equivalent to logos, star rankings, and average rating charts may help reinforce your impact. Just remember to only display honest reviews and don’t distort review results.
You should add reviews to your sales enablement platform so that your sales team can easily access them and incorporate them into their communication and outreach efforts.
8. Prompt for reviews
You can only use a lever customers opinion if you generate it. And it is not a passive activity at all.
At least from time to time you only have to ask for them. You want to encourage customers to leave reviews at the optimal time when they are most certainly to respond positively.
The best time to ask a query is immediately after a purchase or service interaction, when the experience is fresh in the customer’s mind. Send a polite request via email or text to ask for feedback.
You may contact them a few days or weeks after they’ve had time to try your product or service. Check if they are satisfied and repeat the review request.
To encourage more customer responses, consider offering a small incentive for leaving a review, equivalent to a discount on their next purchase. However, avoid paying for reviews directly as this violates the review platform’s policies. The goal is to show appreciation, not buy grades. With smart timing and a courteous approach, you’ll be able to turn more satisfied customers into reviewers.
Improve your brand’s repute with the power of reviews
Customer reviews will be a powerful tool for increasing brand awareness when used strategically. By implementing some of the strategies discussed, you’ll be able to showcase your repute and increase your visibility.
Reviews are a free and powerful awareness tool. Be proactive in collecting reviews and then showcase them prominently across channels. The more reviews you see, the more they are going to elevate your brand.
Start implementing one or two recent review strategies today to build familiarity and trust with your prospects. Consistent review promotion will deepen this effect over time. So get began today and grow your brand with reviews!