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Search engine optimization (SEO) often takes a very long time to show results. In fact, this is common among businesses wait up to a 12 months to see improvement in your search engine rankings.
For a growing business, waiting so long for results is not all the time optimal, which is why many entrepreneurs forgo SEO in favor of faster alternatives like paid promoting.
Fortunately, there is a way to speed up this process and climb Google rankings faster. And it’s price considering 49% of marketers we imagine SEO provides the highest return on investment of all marketing strategies.
In this text, I share five practical SEO tricks that may help you rank faster and increase traffic to your website in no time.
1. Target long-tail keywords
Many small business owners trying SEO for the first time make the mistake of targeting highly competitive keywords. While it’s tempting to goal these big, high-traffic keywords, it may take years to rank for them.
To speed up your SEO results, you want to focus on long-tail keywords. These are longer, more specific phrases that potential customers are likely to use when they are closer to making a purchase.
Sure, long-tail keywords may have lower search volume, but they are often associated with higher buyer intent, which implies people using these terms are more likely to convert into customers.
For example, a standard keyword to goal is “running shoes.” This keyword is highly competitive and may take a very long time to rank. Instead, a higher SEO strategy is to use a long-tail keyword similar to “best running shoes for flat feet” because it is more specific, less competitive, and more likely to attract users ready to buy.
2. Create epic content
Most website owners don’t put enough effort into the content they post. However, general articles of 500 words have long been unable to compete with in-depth content.
Recent Google algorithm updates have made content quality much more essential, so generic 2,000-word articles won’t cut it either.
That said, quality content is about greater than just word count.
This is what truly epic content consists of:
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Well researched: Use relevant statistics and credible sources to support your points. This adds authority and credibility to your content.
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Actionable: Provide advice and suggestions that readers can immediately use to solve their problems.
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Authoritative: Share expert opinions and real-life examples to increase the credibility of your content.
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Well-constructed: Divide your content into clear, logical sections with headings, subheadings, and bullet points to increase readability.
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Engaging: Write in a natural, conversational tone that resonates with your audience, and don’t overuse artificial intelligence.
For example, if you’re writing an article on (*5*) include expert opinions, real-life examples, shoe rankings, and steps readers should take.
If you’re undecided how to create content that may rank, your best bet is to hire an SEO expert.
3. Update old content
Regularly updating your content signals to Google that you are actively managing your site, which increases your possibilities of climbing the search engine rankings.
An effective way to achieve this is to use Google Search Console to discover articles that rank in the middle of page one or the top of page two.
Then you need to analyze the content created by competitors who rank higher than you. Have they added recent information, updated statistics, created more backlinks, or improved the user experience? Is your article still the best source of knowledge available?
Chances are your competitors have improved their performance, and you should too.
Add recent data, update links, refine your points and make sure your advice is current and useful. This shows Google that you’re actively keeping your content relevant.
4. Actively build internal links
When writing an article, you should include internal links to all relevant blog posts on your website. This helps Google understand how these different blogs are related to each other.
You can do this by typing “site:yourdomain.com [related keyword]” to the Google search engine. You will receive a list of pages on your website that you should link to in your recent article.
When adding internal links, use descriptive anchor text that indicates what the linked page is about.
For example, if you’re writing a blog post targeting the keyword “running shoes for flat feet,” you want to link to one other article about “best insoles for flat feet.” Instead of using general text like “click here,” select a descriptive anchor like “best insoles for flat feet” to help readers understand what they’ll find when they click the link.
5. Build topic authority
Topic authority refers to how well your website covers a specific topic area. This is an essential factor for SEO because engines like google prioritize sites that exhibit deep knowledge of a given topic.
For example, a site with 100 articles on trainers will generally perform higher in search rankings than a site with just 10 articles on the same topic.
The best way to build topic authority is to publish a lot of SEO content. Publishing just two or three articles a month is not enough. Try to publish 10, 20 or even 30 articles each month to improve your credibility with engines like google.
Creating so much content on your individual might be difficult, so the most suitable choice is to hire an SEO agency.
However, once you manage to build topical authority, your recent articles will start appearing in the rankings inside weeks, not months, and you will have the option to enjoy a regular flow of organic traffic.
Although SEO takes time to show results, you can try five SEO techniques to hack into higher rankings.
Focus on targeting long-tail keywords, creating high-quality content, updating old articles, building internal links, and establishing topic authority to get faster and more significant SEO results.