How a Custom Landing Page Can Benefit Your Digital Marketing Campaign

A landing page is a standalone web page, separate from your website, used as a part of a digital marketing campaign. You should optimize each landing page for a specific goal and include a call to motion (CTA) that encourages the visitor to convert.

Visitors will “land” on your landing page from an email, search engine query, or social media ad. However, there is no profit to putting effort into your digital marketing strategies if your prospects land on an irrelevant landing page.

The style of landing page you create depends on the conversion you wish to achieve. Most landing pages serve several different purposes, so consider testing some to learn effectively achieve your goal and get visitors to take the motion you would like.

Here are some landing pages you should use:

• Click-through landing pages help visitors learn more about your products or services before encouraging them to click through to a checkout page and proceed their journey deeper into your marketing funnel. These pages are often detailed and persuasively written.
• Lead Capture Landing Pages are designed to gather contact information from visitors. These pages need a headline, a number of visuals, and a pitch—similar to an offer or discount—that visitors can access by entering their email address or phone number.
• Squeeze Landing Pageslike lead capture pages, they are designed to quickly persuade visitors to offer up their email addresses in exchange for an incentive. However, squeeze pages have only minimal images and a small amount of text.
• Event Landing Pages encourage visitors to register for an event, webinar or meeting. These pages should pique visitors’ interest with event details, videos, photos and testimonials from previous attendees.
• Long Sales Landing Pages showcase your enterprise and the advantages of selecting you, increasing trust in your organization and allaying visitors’ uncertainty. These pages should include headlines, videos, quotes, images, and a call to motion for your products or services.
• Thank You Landing Pages are a great solution to nurture leads, improve relationships with visitors, and increase engagement. If a visitor has accomplished a desired motion, you should use a thanks landing page to supply them a discount code for future use or ask them to follow your social media pages.

5 Benefits of a Landing Page for Digital Marketing

Landing pages generate leads

By driving traffic from email, social media, and search engines like google and yahoo to your website homepage, you are wasting leads and signups because landing pages have a 160% higher conversion rate than other types of online signup pages.

Landing pages, especially lead capture landing pages, collect information from a visitor, similar to name, email address, gender, age, job title, or phone number. However, visitors typically provide this information in exchange for an incentive, similar to:

• Discount on first order.
• Free shipping on your first order.
• Access to free resources similar to an e-book, guide or online course.
• Free trial of your services.
• Membership discount.
• Competition entry.
• Spin the wheel to win.
• Points that may be used to make purchases.

Your marketing team can use these people’s contact information to send targeted emails that assist you convert signups into paying customers.

Landing pages increase brand awareness

Landing pages give potential customers insight into your website and brand, acting as the front door to your enterprise. In most cases, visitors find your landing page through a search engine, and this is your first likelihood to supply them with a good customer experience.

If your landing page is engaging and worthwhile, visitors—even those that don’t convert this time—will remember your brand. This increases the likelihood that they’ll return to your site and make a purchase.

Landing pages increase conversions

Landing pages have an average conversion rate of 5.89% across all industries. The desired conversion could include a visitor signing up for an email list, downloading a guide, registering for an event, making a purchase, or some other goal.

No matter your goal, landing pages are a great solution to convert traffic into leads because they provide an incentive or some type of value – making it more likely that visitors will take the motion you would like.

It’s necessary that your landing page requires little effort from visitors, as 30.7% of marketers say the ideal variety of questions in a landing page form to attain the best conversion is 4.

Landing pages improve search engine optimization

You can create your landing page to spice up your search engine marketing (search engine optimization) efforts and goal organic traffic. Here are some search engine optimization best practices for your landing page:

• Conduct keyword research. Landing pages are designed to convert traffic into leads or customers. Research relevant search queries that indicate high intent to buy the product or service you offer and use them as bottom-of-funnel keywords.
• Create content that aligns with search intent. You have to create content that users want and expect when they search for something related to your enterprise. Search intent should drive your landing page design, copy, visuals, and headlines.
• Use on-page search engine optimization. Your content—including title tags, meta descriptions, headings, alt text, internal links, and visuals—should be structured appropriately so search engines like google and yahoo know what your landing page is about and can index it appropriately.
• Optimize your URL. The URL — which must be between 50 and 60 characters — helps search engines like google and yahoo higher understand your content and the way it matches into the overall site.
• Monitor your page load speed. Slow page loading can frustrate users and increase bounce rates, which negatively impacts your site’s position in search results.
• Build backlinks. High-quality backlinks from authoritative and highly rated web sites will improve your landing page’s rating in search results.

Creating landing pages can take some time to get you high in search results, but some sites or landing page builders like Hostingerhave built-in search engine optimization tools to assist you attract more traffic.

Landing pages are linkable

You can place links to your landing pages in relevant digital marketing content to drive traffic. Try placing a link to your landing page in:

• Social media content. For example, if you create a Facebook post about a latest product, add a link to a dedicated landing page that shows visitors more information about the product and includes a call to motion on the purchase page.
• Targeted marketing emails. For example, if you are sending your list an email about an upcoming event your organization is hosting, add a link to a dedicated landing page that shows visitors more information about the event, in addition to a call-to-action on the registration page.
• PPC Advertising. For example, if you create a PPC ad for Google that promotes a discount on a service you offer, add a link to a dedicated landing page that shows visitors more information about the service and includes a call to motion (CTA) resulting in a purchase page.

Application

As you’ll be able to see from the five huge advantages listed above, landing pages are essential to any digital marketing campaign. They will increase conversions and brand awareness, improve search engine optimization, and attract qualified leads.

With a number of online landing page builders, you’ll be able to create an effective landing page in minutes and start converting, so get began now!