How to Repurpose Your Content for SEO Success

The two things that each one of us marketers are limited by are time and resources. In an ideal world, we’d have massive content teams producing massive amounts of high-quality content that we’d publish on multiple platforms.

But unfortunately, that’s never really the case. In my experience, most of us have been in this exact situation, and while it could appear daunting, there is a solution. I’ve found that reusing content is a great strategy for dealing with time and resource constraints.

So what is it and how do you have to optimize and measure it? Below are my recommendations to provide help to gain an advantage in the dynamic and competitive space that is marketing. Let’s get began.

Understanding Content Reuse

I’ll start by outlining some basic rules of content reuse. While it’s a type of recycling your individual evergreen content, it’s never acceptable to take another person’s work and claim it as your individual. Content reuse involves making essential corrections and adjustments to existing evergreen content.

And yes, I’m repeating the point about evergreen content because it is vital. In short, it’s taking one piece of content and, as the name suggests, re-framing it into something else with a special approach and added value. Some marketers call this content recycling. Whatever you call it, the idea is the same.

Coming back to the issue of evergreen content, you would like to make sure that you just are reusing content that is all the time fresh and content that is doing well to get the most out of your efforts. In some cases, you may also salvage older content that used to do well.

But the most vital takeaway is that it is best to all the time tailor your content to the platform you’ll be publishing it on. It’s not about simply repeating the same content across multiple platforms. It’s about redefining it to bring more value to your audience where they are, and to help your content perform higher in search engines like google.

But are these the only advantages you get from reusing content? Fortunately, the answer is no. In fact, you possibly can enjoy a much wider range of rewards for your efforts, including:

• You can reach a recent and wider audience

• Adapt to different generations

• Future-proof your content against changes in search engine algorithms

• Higher level of scalability

• Strengthen your brand message

• Benefit from Search Engine Optimization (SEO) with Supported Activities

• Increase your content ROI

• Increase the efficiency of your content production operations

• Increase the distribution of your content

• Achieve multiple goals

• Improve the deliverability of your information

• Save time, money and other resources

• Build a strong online presence

• Link Capital Spread

• A freshness signal for search engines like google like Google

Reusing Content for SEO

Okay, as marketers, we’re all familiar with different content formats. Some of the hottest are blog posts, videos, and podcasts. But there are also social media posts, tweets, white papers, e-books, case studies, mini-case studies, online courses, press releases, webinars, emails, newsletters, quizzes, and infographics, among others.

The fantastic thing about all of it is which you could take an evergreen blog post and convert it to most of those formats pretty quickly. Let me share an example. Let’s say you have a “how to run a marketing campaign” blog post that is been doing well.

Your blog post may have some statistics. Why not use those statistics in a short tweet or social media post? You could also take the key facts from that blog and create an infographic. But why not take it a step further? Create a video based on your blog, but make sure your video isn’t just reading those facts out loud. Add a few jokes or interesting tidbits that can engage your audience.

Once your video is ready, break it down into small, manageable chunks and then transfer them to your social media platforms as well. You can do the same for podcasts and webinars. The options are literally countless.

The idea is to select the right blog post or content to work on, focusing on rewriting parts, formatting, and reusing. And if you’re pondering about using AI-powered content marketing tools To speed up the process and make it simpler, ensure to do this.

Optimizing repurposed content for SEO

Having reached this point in my article, you could be wondering why I’m even mentioning SEO optimization for repurposed content. I’ve already done keyword research for the initial or predominant piece of evergreen content I’ve already published. Isn’t it just a matter of using the same keywords to ensure SEO success?

Well, the answer is yes and no. It all depends on the format of the content. If it’s a blog post that you just’re repurposing, you possibly can still use the original keywords that have high search volume and low competition. However, there’s still some optimization work that needs to be done.

For example, you will have to make sure that your meta tags are accurate and different from the original content piece. Additionally, you will certainly need to invest some time into strengthening your internal linking. This will do wonders for your SEO game, and these tactics mustn’t be skipped under any circumstances.

Measuring the Success of Reused Content

Now that you just’ve published your repurposed content in multiple formats on multiple platforms, you would possibly think your work is done. Unfortunately, that’s not the case. As with any content you publish, you would like to measure the online performance of your repurposed content. How do you do that? Well, the three metrics I often refer to (although there are many others) are:

• Road traffic

• Engagement

• Conversions

Having discussed the quite a few advantages and strategies of reusing content for SEO purposes, I would love to conclude by saying one thing: the importance of reusing content for SEO success mustn’t be underestimated.

With limited time and resources, your content team will struggle to produce enough high-quality content. But if you focus your efforts on creating a few standout pieces that could be reused across multiple channels, you actually have a higher likelihood of improving your online presence.