Haley Weidenbaum, currently a co -founder with her husband Adam Weidenbaum from Windows Company Everhembegan its starting interior design in 2011. She enrolled in the certification program on this subject through the UCLA extension program, and a 12 months and a half later she was ready to start out a business.
Then Haley discovered Homepolish, a home startup that combined interior designers with clients. Haley worked as an interior designer in HomePolish for about six years. A company that collected USD 20 million in 2016Closed in 2019 after revealing that he lacked capital.
Haley’s experience of Homepolish gave her a first -hand look at what could occur when the startup grows too quickly. The work also helped to place the foundation for her and Adam to start out her own business-related business-to use a slow and stable approach to it.
Picture credit: due to the kindness of Everhem. Adam and Haley Weidenbaum.
“At that time, windows treatment was the most difficult part of my work,” says Haley Entrepreneur. “I could not find the right company to implement the projects I wanted. The quality was not great. Customer service in all the companies I tried was really weak. I wanted to do it better. Offering unique, unforgettable experiences has always been my favorite thing as an interior designer.”
Adam, a graphic designer with skilled finance experience, was an ideal co -founder who helps to appreciate the vision. When Haley approached him for his idea for Everhem, Adam worked at the digital media agency, in which he focused on branding – and was ready to vary.
“I knew enough not to doubt Haley at that moment,” says Adam. “When he comes up with something, it usually happens. So I said,” Let’s do it. ” Adam learned every little thing he could with window treatments, built the company’s economic models and worked on the brand’s identity. One of the most vital first steps was to invent the name of their recent company.
“We wanted to come up with a name that was not particularly focused on window treatment alone, because we did not know what the future of the company could be,” recalls Adam. “Maybe we’ll get to a different vertical or many other vertical.
Image loan: Courtesy Everhem
“It had a double entennder. He’s Swedish home and all our products might be manually.”
The wheels began to turn back after the couple watched the episode Summary: Design artNetflix document about Creatives, in which the British interior designer Ilse Crawford appeared. Shortly before the start of operations, Weidenbums went to Stockholm in Sweden, where they stopped at the Ett Hem hotel, which Crawford designed.
“We were very inspired by this,” says Adam. “[It was] Completely our atmosphere. We learned that “Rąbek” is principally a Swedish word for “home”, [and] We have at all times felt a connection with Hygge movement, coziness. [‘Hem’] It made sense. He had a double ennder. He is Swedish home and all our products might be manually. Then “ever” was added because it also made sense: it is for your property without end. “
Everhem’s type cut also draws inspiration from Crawford – it is the same cut used for the title of the designer book, Frame for life. It also happens that it is called “Tarzana”, which is the name of the city where Haley grew up. Co -founders, as co -founders say.
“We desired to bring the user’s experience and raise them.”
Weidenbams warned about capital outside capital from the very beginning. In the early years, they used their savings to finance the undertaking themselves. Most of the money went to build a website and buy stocks. Accepting a slow and stable mentality, the co -founders did not expect a “huge boom” during the official premiere in August 2019. The first organic order and the month of sale were “exciting”.
“We entered the industry that has been around for many years and many years,” says Haley, “so we didn’t really try to find the wheels again [in terms of] What everyone else did [with] performing non -standard windows treatment. However, we wanted to vary the customer support format. We desired to bring the user’s experience and raise it. Because it was a big problem for many people. “
Image loan: Courtesy Everhem
Nevertheless, Weidenbums were cautious; Uncertainly exactly how many business they will have on their hands, they do not feel ready for the investor.
During her stay in HomePolish, Haley witnessed how an injection of external capital could fundamentally change the company’s activities – and not necessarily for the better. Homepolish tried to control many interior designer companies to earn money and meet the ambitious expectations of investors, notes Weidenbaums.
“Our caution has at all times been looking at investors, we do not want to manage the company’s destination too early and risk ruining it,” explains Adam. “It seemed that it was a smarter decision, at least at the starting, to do it with charging, let it’s slow and see where it is going.”
This conservative approach to growth has also expanded to employ a company. At the starting of 2020, a few months after launching, the co -founders still did every little thing themselves. At that moment, Weidenbums had one child and twins along the way, so they knew that it was only a matter of time before that they had to introduce additional help. The couple hired their first team member a few weeks before the pandemic locks.
“Of course for some time [during the pandemic]everything was essentially closed [and we] I couldn’t do anything – says Adam. “[We were] Basically, bleeding capital. But we offered 30% -35% discounts around the world. Place your order now; We will fill it out when we will. And it really worked. “
Like many home -related companies, Everhem has noted an increase in demand among blockades, and more people got stuck inside and willingly improving their residential spaces. Then a wave of organic influential partnerships appeared, which also helped at the business level. Everhem did not start a paid marketing strategy only in 2021.
Image loan: Courtesy Everhem
Today, Everhem is a brand worth many millions of dollars with a “small but powerful team” that helps maintain a constant trajectory of growth. Employment – and to make sure that new team members are appropriate – remains one of the company’s most important and most important goals.
“You never really know when you utilize someone if you are going to practice or not,” explains Adam. “We were very lucky with some people who were becoming [essential]. I don’t think the company operates without them. But we also had participation in Hiccups. “
“We are here to change the perception of window treatment.”
Going further to 2025, co -founders are excited about further growth and upcoming cooperation Everhem.
“Cooperation with designers was our huge goal,” explains Haley. “This allows us to always stay in the field of interior design, which makes it obvious to our consumer base, which is at the forefront of every decision we make. We are here to change the perception of window treatment. It can be complicated and misleading, but this is such an important aspect of interior design, and many people do not realize it.”
Everhem has just launched his product Matchstick Shades with Anna Meyers-Shyer, which runs an Instagram account This oak house. The company also announced cooperation with the artist Carly Kuhn to supply exclusive fabrics and patterns.
Picture credit: due to the kindness of Everhem. From Carly Kuhn Collaboration.
Co-founders have learned a lot for years, building Everhem, and one of their best advice for beginner entrepreneurs who hope to start out their very own corporations, is easy, but vital: do not look at revenues from day to day-even a month after month.
“It can lead you to crazy, especially when the economy is in flow,” says Adam.
Haley also emphasizes the importance of faith in your vision. “If you have an idea to run a company or an idea for a product you want to launch in the company you have already founded, try it,” says Haley. “Do it in a way that soothes the risk as much as possible, but go with the intestine and don’t doubt yourself.”