After collecting over $ 3 million, the popular cosmetic brand Ami Colé is migra

Diarrha N’Diaye-Mbaye, one of the first of the small variety of black women who collected over $ 1 million in the capital of the investment, announced on Thursday closing her many times the award-winning cosmetic startup Ami Colé.

Ami Colé creates makeup for people with darker skin colours, because these consumers often try to search out makeup matching their shade of the skin. He performed in 2021, sold by Sephor and became a favorite celebrity among the singer Kelly Rowland and actress Mindy Kaling. But the 4-year-old company officially died in September.

N’Diaye-Mbaye (*3*)wrote about her decision to shut the company In “The Cut”, saying that “after looking at each option, it became clear that continuing on this current market was not balanced.” According to Pitchbook, her company raised over $ 3 million in high risk capital, with support reminiscent of G9 Ventures, Greycroft and Angel Investors Hannah Bronfman and the editor of “The Cut” Lindsay Peoples Wagner.

Ami Colé didn’t immediately answer our request for comment.

Like many black startups began after the murder of George Floyd, Ami Colé has traveled waves of pleasure from investors and corporations who need to pour money to support more products and initiatives that moved diversity, equality and integration.

N’Diaye-Mbaye suggested that one of the problems was the tension between her and the expectations of investors regarding the consumer retail industry. Although she had loyal customers, her rapid nationwide growth meant pressure from investors. But her brand tried to compete with larger firms with deeper pockets, despite pouring a large piece of budget to marketing. Ami Colé stood in the face of the ups and downs of production in comparison with sales in retail: one week was selling straight and the other didn’t move the unit.

“Instead of focusing on the healthy, balanced future of the company and satisfying the needs of our loyal fan base, I was traveling with a temperamental wave of investors’ assessment – some of them seemed to have attitude towards justice and” betting on large inclusion “, which modified the melody very much, to my ears, because of the way it sounded in 2020.

The strain is a project fund for Black founders have achieved many years of low In a political climate that was perceived as a dei. N’Diaye-Mbaye ended her commercial, saying that although this chapter in her life was over, her work was not done.

“I still believe in beauty – at every level – and I can’t wait to discover what will happen next,” she said.