(*80*)Marketing and personalization startup Hightouch closed the C series value $ 80 million led by Sapphire VenturesPicking him as a latest unicorn with a valuation of $ 1.2 billion.
(*80*)The round also includes participation NVCIN Iconiq growthIN Strengthen partnersIN Bain Capital Ventures AND Y combinator. Established in 2018, the company collected USD 172 million, on Crunchbase.
(*80*)Startup based in San Francisco plans to make use of money to push its latest platform, which is powered-what else? – artificial intelligence. The AI HighTouch decision -making product allows marketers to synchronize data, and then allows AI agents to come to a decision what messages and/or experiences send every client – personalizing marketing efforts.
(*80*)The company has doubled its revenues over twice last yr, adding large customers comparable to Petsmart AND Weight observers.
(*80*)”For years we have talked about 1: 1 personalization, but this is not possible in the event that marketers work today. … “-said the co-founder and CEO Tenas Manhar In release. “Our vision is to use artificial intelligence to help marketers slow down from manual work. Instead of building stiff calendars and static travels, which are inherently impersonal, marketers can simply introduce goals such as “improving repetitive shopping and subscriptions” and allow AI agents to decide what to do next at 1: 1. to be marketing. “
You have marketing
(*80*)AI had a deep impact on many sectors, comparable to biotech and cyber security, because many startups added technology to their platforms. Marketing is no exception, because HighTouch is only the latest marketing technological startup to get funding.
(*80*)Last week, based on Toronto Stacadapt collected a round of an increase of $ 235 million led by An increase in teachers’ undertaking -late -stage investment and investment Teachers’ retirement plan in Ontario. The startup has a multi -channel promoting platform that uses artificial intelligence and automation to assist in digital marketing.
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